By Gonzalo López Martí – Creative director, etc./LMMiami.com
There are less than 100 days before the start of the 2018 FIFA World Cup Russia™ and U.S. Hispanic fans are gearing up to be part of the action. Our new national consumer survey, ThinkNow Research: Hispanic Soccer Fan Study, found that 89% of U.S. Hispanics intend to watch the World Cup and they’re looking to engage online and on the go.
If we were on a guided tour of the advertising industry, here are the points of interest that ought to be on every sightseer’s list.
Last month at the Interactive Advertising Bureau’s Leadership Conference, IAB head Randall Rothenberg gave what may prove to be one of the most significant industry speeches in years, even more important than Proctor & Gamble CMO Marc Pritchard’s keynotes on viewability and cleaning up fraud. Randy heralded the emergence of the direct-brand economy, explaining why the Dollar Shave Clubs, Caspers and Warby Parkers might take over the world, or at least put up a good fight against Amazon as it continues its relentless march to massive commerce power.
With retail sales increasing 3.5 percent in 2017, compared to a gross domestic product growth rate of 2.3 percent the same year, the retail sector is showing signs of healthy growth thus the so-called ‘retail apocalypse’ is a myth, according to a new study from Deloitte. The study, “The great retail bifurcation: Why the retail “apocalypse” is really a renaissance,” found that the retail sector is healthy and shows strong signs of growth.
The year 2030 marks a demographic turning point for the United States. Beginning that year, all baby boomers will be older than 65. This will expand the size of the older population so that one in every five Americans is projected to be retirement age. Later that decade, by 2035, we project that older adults will outnumber children for the first time in U.S. history. The year 2030 marks another demographic first for the United States. That year, because of population aging, immigration is projected to overtake natural increase (the excess of births over deaths) as the primary driver of population growth for the countr
Adam Moser is an advertising operations veteran, having worked at MTVN, CBS and NBC. For the past three years he has served as Head of Ad Tech & Platform Operations at Hulu. He is responsible for overseeing the company’s day-to-day advertising platform operations and strategic ad tech investments. Since joining Hulu, Moser has been instrumental in maintaining a best-in-class advertising experience across the video platform. His attention most recently has been on changing the conversation about brand safety within our industry, including clarification of the very term. He recently spoke about these concerns.
LBI Media, Inc. announced that it will begin airing Spanish-language programming on its recently purchased full power television station WGEN-TV in the Miami, Florida DMA.
Cinelatino recently launched on Cox Communications’ cable systems in New Orleans and other southeast markets—including Greater Louisiana, Gainesville, Gulf Coast, New Orleans, and Georgia—completing the network’s distribution throughout the national Cox Communications footprint.
Lotus Communications President Jim Kalmenson is widely known across the West Coast of the U.S. as the leader of a family-run business with a diverse portfolio of radio stations that includes Classic Rock and Active Rock FMs in Tucson, a Classic Rocker in Las Vegas, and a Farsi-language format targeting Persians across Southern California. By Adam Jacobson
Without inspiration, employee advocacy can feel like giving a bland speech on an assigned topic. Authenticity and originality should be the foundation of promoting your organization and generating exposure for it. Without a sincere spokesman or exciting content, employee engagement is hardly convincing. By Kelsey Taylor
In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Dave Pond, Vox Media’s general manager of display and programmatic, about how to improve the ad creative of automated advertising.
Consumers today have access to an entire universe of content at their fingertips. Yet while the media landscape expands, the type of content consumers are spending time with has remained fairly consistent. Ad-supported content remains the medium that consumers gravitate toward the majority of the time in their viewing habits.
In less than two decades, the graying of America will be inescapable: Older adults are projected to outnumber kids for the first time in U.S. history.
The 2018 winners of the Medallas de Cortez Awards were announced Tuesday at the annual Hispanic Radio Conference in Miami. The happy winners — seen here with Radio Ink Publisher Deborah Parenti (l) and Jinny Laderer, CEO of Medallas sponsor vCreative (r) represent an array of industry-leading broadcasters, including Lotus Communications (whose president, Jim Kalmenson, took Broadcaster of the Year honors), Spanish Broadcasting System, Univision, Entravision, and iHeartMedia.
The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s Infinite Dial study from Edison Research and Triton Digital.
Despite popular assumptions that young adults are social media-obsessed, new data suggests that many have considered a temporary—and even permanent—reprieve from their newsfeeds.
Today’s Latina has undergone a major transformation. She’s doesn’t emulate her mother or grandmother (or even her cool tía). Instead, today’s millennial Latinas are embracing a generational, political and cultural shift that is changing the way they see themselves and the world around them. They are not conforming to cultural customs and gender roles as strictly as they once did, and they look to their Latino heritage to enhance their lives. Being Latino is viewed as an asset at home and at work. By Frances Solá-Santiago
According to the first report on Immigration Investments by Globofran, it offers a glimpse to where Latin Americans in the USA come from, what they invest in, and where they prefer to live.
In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater. Many organizations are struggling with the accelerated pace of change and disruption from outside their traditional areas of influence.
