News

MAGNA in partnership with Univision Communications Inc (UCI), announced the full results of its “Marketing to the Hispanic Mindset” study that proves, among other key findings, that contextual targeting in digital video ads can double purchase intent among Hispanics.

The 4A’s unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.

As the U.S. population continues to shift to a “minority majority,” multicultural marketing research firms have evolved to meet the growing demands of multicultural marketers tasked with tapping these hard to reach audiences. Over the last 10 years, this transition has occurred in waves.

Another year older and wiser, and the digital advertising industry shows few signs of slowing down. To understand the current landscape and get a sense of what lies ahead, we dug deep into industry data as well as the Marin Advertising Index—which represents billions of dollars of annual ad spend on the Marin platform.  By Brian Finnerty

To address leaner advertising budgets and make smaller healthcare brands more competitive, Marcos M. Sanchez – a veteran healthcare and pharmaceutical marketing and advertising executive – announced the launch of Princeton10, a marketing and advertising agency expressly focused on Rx brands seeking to drive HCP-patient demand.

Hemisphere Media Group, Inc. has acquired exclusive rights from The Miss Universe Organization for the Miss Universe Puerto Rico franchise. The prestigious event will be managed and executed by WAPA Television, which has had broadcast rights to the pageant since 2015.

In recent years I have read 3213 blogs on “How to Get the Job!”  They include:  “Five Secrets Interviewers Never Reveal,” “Five Secrets Your Resume Reveals,” “Five Methods to Instant Hiring” and “Five Reasons Interviewers Hate You.”  Perhaps you’ve seen those blogs.  Few, if any, of these well-meaning pieces match my experiences in the process of hiring.  The “five tips” articles may be true in the halls of business schools, textbooks and HR manuals but that’s not how a person is chosen for a job.  I have hired and witnessed the hiring of thousands of people at private and public companies.  I have hired at 100-year-old companies and at start-ups.  I’ve hired people who earn much more or much less than I did. 

The Board of Directors of the United States Hispanic Chamber of Commerce has named Fernand “Fern” Fernandez interim CEO and President.

Mindshare North America released new research that explores the five different types of luxury consumers today, and the key trends that will drive luxury brands forward in the marketplace.

Champion teams from across North America, Central America and the Caribbean will showcase the region’s best club soccer beginning February 20, 2018, in the Scotiabank CONCACAF Champions League tournament.

Have you ever wondered where your customers drink their coffee? If you haven’t, perhaps you should. After all, if I say Starbucks or Dunkin’ Donuts, you will immediately get a vision in your head about their customers: what they look like, what’s important to them, what their values are, and perhaps even their overall belief system. That’s because both brands have done a masterful job of defining exactly who their products are for. One could argue that they aren’t competitors at all and that the only thing they have in common is that they sell coffee, stuff to go with it, and a place to buy it.  By Ed Faruolo, Founder of VitaLincs and ANA Faculty

Stephen Palacios joined Azul to drive ideas and business opportunities.

Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio…the list continues to grow. Furthermore, there is little doubt that we are in a golden age of media overall, as content is available everywhere and across all devices. Yet, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, radio remains the top way to reach consumers across all media platforms.

Voices.com eleased its annual industry Trends Report, revealing the most significant marketing and advertising trends of the last year, and predictions for how these trends will continue to drive business decisions in 2018.

The modern CMO knows that data should be at the center of every marketing strategy, and is eager to leverage any consumer information they can get. But despite the Big Data trend, an unfortunate paradox for multicultural segments has emerged. While there is increased access to consumer information, there’s actually less quality analysis around multicultural business opportunities due to reduced in-house capabilities at the client level. Starting today, ALMA offers a solution for its roster with the launch of a Marketing Science and Analytics Department – a discipline dedicated to providing smart market analysis for stronger decision making.

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

In this report, we highlight topics covered at the Feb. 6th event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

More retailers are looking to technology to simplify the shopping process and automate a lot of redundant tasks. But are consumers ready?

Spanish Broadcasting System, Inc. announced the appointment of Maire Mason as Vice President, General Manager of the New York market, WSKQ-Mega 97.9FM and WPAT-Amor 93.1FM. 

LBI Media announced the appointment of Nick  Valls as its new general manager for recently acquired WGEN in Miami, Florida.