News

Lizette William’s initial assignment will be Head of Cultural Engagement at McDonald’s.  Prior to joining McDonald’s, Ms. Williams worked at Kimberly-Clark and PepsiCo.

Around the middle of 2017, Nielsen polled over 2,000 monthly multicultural YouTube users. The results were consistent with what we learned from our Hispanic Millennial Project Study and We Are Gen Z Report: Multicultural consumers want more messages tailored to them. They are going to YouTube to find representation and inclusion.  by Karla Fernandez Parker

TeleXitos will feature romantic comedy movie marathons all February-long with “Mes Del Amor”

Food Marketing Institute (FMI) and Nielsen released their second year findings of its “Digitally Engaged Food Shopper” study.  Building on the joint research findings issued in 2017, this second set of insights examines what food and beverage manufacturers and brick-and-mortar retailers need to do to ready themselves for the rising digital grocery landscape, identifying six digital imperatives for omnichannel success.

Miami based the community has been assigned AOR responsibilities for Domino’s.  The agency will handle 360-degree efforts in the mainstream and US Hispanic markets.

Google and Facebook’s grip on the digital advertising ecosystem also extends soundly into the realm of digital video, according to new research from Wyzowl.

Telemundo Deportes wraps up its coverage of the 2017-18 NFL season presenting the exclusive Spanish-language telecast of Super Bowl LII, live from U.S. Bank Stadium in Minneapolis, MN.

But older consumers remain comparatively wary

Being a simple chap, I like to divide the bulk of the media agency world up into planners and buyers.  I know everyone has far smarter and possibly more accurately descriptive job titles these days, but fundamentally you’re either a “hot” buyer (driven by the deal) or a “cool” planner (driven by the data).  By Brian Jacob

Marketers today need fast feedback on whether their campaigns are likely to succeed or not. While automated pre-testing provides the opportunity to anticipate how well a campaign will perform, many will still want to check whether the in-market performance is on track for success and properly analyzed search and social data can help provide that feedback.  by Nigel Hollis

By Gonzalo López Martí – Creative director, etc./LMMiami.com

• Technology finally confirmed what we had suspected all along (especially us cynics in the ad biz): nobody gives a damn about those brainy, carefully fact-checked foreign policy op-eds that appear on the Sunday paper.
• Our newfangled ability to track what people click on on their various devices is one rude awakening: most folks out there seem to have quite corny consumption habits.
• To put it mildly.
• Dancing cats, wardrobe malfunctions, celebrity gossip, the Paul bros, conspiracy theories.

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

Employ these five key tactics of growth hacking and supercharge your brand or company’s growth.

Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control, let alone operated one of those elusive little contraptions.

Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls.  The processing power of today’s smartphones are several thousand times greater than that of the computers that landed a man on the moon in 1969. These devices connect the majority of the human population, and they’re only ten years old.

OK, I admit it. Every now and again I talk to myself, usually under moments of stress or excitement. And it occurs to me that with the advent of voice-first technologies digital designers, advertisers and researchers could get a whole new set of insights into how people experience their content. Of course, they might not always like to listen to what people say.  by Nigel Hollis

Hogarth’s Miami operation is led by Mauro Baz, who boasts more than 15 years of experience in the advertising and marketing industry, partnering with major companies including Nestle, Mattel, Johnson & Johnson, and Unilever. Mauro joined Hogarth Worldwide in London in 2011, and after helping to successfully launch its Brazil and Mexico operations, moved to Miami in 2016 to establish the Hogarth brand in the Americas.

Valentino’s appointment is a key component of UCI’s new revenue structure, led by O’Connor, that creates one integrated, innovative revenue team leveraging the strongest capabilities of the Company’s distribution and advertising functions with the goal of expediting UCI’s monetization strategy.

The Telemundo Station Group announced that Andrew Deschapelles has been named President and General Manager of Telemundo Phoenix / KTAZ and Telemundo Tucson / KHRR, 

FCB International President Sébastien Desclée announced the creation of the FCB&FiRe network: the result of a new alliance between FCB and FiRe Advertainment.