News

The question of the day is “Where did the trust go?”  The follow-up question then becomes, “What do we mean by trust?”

William Faulkner’s 1932 novel “A Light in August” famously features Joe Christmas, a man living in the South who passes as white but suspects he has black ancestry.  By CEO and Co-Founder at PACO Collective

When Republican presidential nominee Donald Trump descended the elevator, swarmed by media, to announce his candidacy in June 2015, his first shot across the bow – and his campaign was nothing if not pugilistic – was aimed at Mexicans. That day, and nearly every day after, he made immigration the centerpiece of his campaign. But the term Comprehensive Immigration Reform (CIR) did not escape from his lips that June day. Nor did he reach out to U.S. Latinos, as the Republican Party he was running in, claimed to believe in.  By David Morse – New America Dimensions

For young Americans in the dating scene, a new epidemic has emerged – digital dating abuse.

Entravision Communications Corporation announced that it has entered into a new affiliation agreement and a new proxy agreement with Univision Communications Inc. relating to the company’s Univision and UniMás network affiliate television stations.

Whenever our nation is facing difficult times, whether natural disasters or mass shootings, we all come together to take care of our own.  It is in our DNA and part of what makes the United States great. There is a humanitarian crisis that is threatening the lives of millions of U.S. citizens in Puerto Rico and the time for action is now.  By Randy Falco, President & Chief Executive Officer, Univision Communications

This could be a daunting headline: “TV advertising hasn’t yet seen real competition from digital.”  by Wayne Friedman

Chicago based PACO Collective (PACO) has been selected as the cross-cultural agency of record for Carl Buddig.

The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age.

Telemundo will honor Pitbull with the first ever “Latin AMA Dick Clark Achievement Award” at the upcoming third annual “Latin American Music Awards” (Latin AMAs).

Cinelatino has just unveiled a comprehensive rebrand featuring a new on-air graphics package and an expansive color palette system to reinforce the network’s position as the leading Spanish-language movie channel.

Brand-safe media environment has catapulted to the top of media-buying priorities among media agency decision-makers, while research insights, audience analytics and data intelligence collectively rank as the most relevant contributing factor in the decision-making process among marketers.  By Jack Myers

Retailers from Sears and Macy’s to bankrupt RadioShack and Payless ShoeSource have announced total closings of more than 6,000 stores this year, but even more cuts seem likely, based on a study of per-square-foot brick-and-mortar sales by retail research and analytics group Fung Global Retail & Technology.

With the new television season in the U.S. now upon us, viewers are able to connect with new program offerings as well as old favorites. While much focus will be on the shows themselves, Nielsen took a look at insights surrounding the advertising inventory—from how much money is spent on advertising over platforms to the commercial ratings lifts of ads beyond seven days to how marketers are leveraging branded integrations.

PM3, an Atlanta based multicultural advertising agency, recently created the movement called “Puerto Ricovery”.

There will be 4.37 million Hispanic-owned businesses projected this year – more than double the growth rate of all U.S. firms.

It is not surprising that the employed population is currently more Multicultural than ever before at 35% of up from 28% in 2012, according to SSG’s analyses of the Bureau of Labor Statistics latest job data.

By Gonzalo López Martí- Creative director, etc / LMMiami.com

• It was founded with fanfare by two former Google employees, Paul McDonald and Ashwath Rajan, and is getting tons of pretty negative coverage in the media.
• The business plan: replacing actual bodegas with some sort of novelty vending machines.
• “Turning bodegas into a thing of the past,” to quote the founders.

The Univision Creator Network (UCN) launched five digital shows for the new Facebook platform for shows, Watch, featuring hugely popular Hispanic creators in scripted comedy series.

Beginning in October, former CNN International Host Sasha Rionda will be anchoring a new Spanish-language television show called Café Con America.