News

With Hispanic Heritage Month in full swing, the Immigrant Archive Project and DishLATINO are teaming up to digitally showcase the stories of Latino immigrants who left their home countries to build a new life in the United States.

Simmons Bedding Company, LLC, a subsidiary of Serta Simmons Bedding, LLC (SSB) and maker of the Beautyrest® premium brand mattress, announced its selection of Anomaly as the company’s new lead agency, and will partner with the company on strategy and creative development.

“Caer en Tentación” will air on the Univision Network Monday through Friday at 10 p.m. ET/PT (9 p.m. CT) starting October 16th.

Publicis Groupe’s decision to save money by not entering any advertising awards shows next year seemed to have elicited more puzzlement than empathy in the media reports filed from the Cannes International Festival of Creativity, where CEO Arthur Sadoun dropped the bombshell in June.  By Thom Forbes

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, eeleased a new study – “Measuring Digital Advertising Revenue to Infringing Sites” – showing the impact of industry efforts to reduce ad-supported content piracy.

Currently the results are a bit mixed: Programmatic is making strong gains in out-of-home (OOH), direct mail, and radio, but has yet to gain much traction in the all-important world of television advertising. But there is optimism that the more digitized the ad creative and ad units for these platforms get, the greater the role software-based media buying and audience targeting will play.  By David Ward

New data finds that a majority of advertisers are holding media buyers accountable for brand safety. But they believe communicating their brand identity to agencies and ad buying networks can help.

You log into your bank account – and it looks like you just hit the lotto. The large project deposit payment you’ve been waiting for finally arrived, and for a moment, you start to dream about how it will change the face of our agency, from new hires, raises, possibly moving to a larger office, and more. It all seems possible, especially if you’re looking at your agency’s finances on a cash basis. To make the best decisions though, you need to remember, cash doesn’t matter.  By Andrew Suzuka, CEO, Optimization Partners

The question of the day is “Where did the trust go?”  The follow-up question then becomes, “What do we mean by trust?”

William Faulkner’s 1932 novel “A Light in August” famously features Joe Christmas, a man living in the South who passes as white but suspects he has black ancestry.  By CEO and Co-Founder at PACO Collective

When Republican presidential nominee Donald Trump descended the elevator, swarmed by media, to announce his candidacy in June 2015, his first shot across the bow – and his campaign was nothing if not pugilistic – was aimed at Mexicans. That day, and nearly every day after, he made immigration the centerpiece of his campaign. But the term Comprehensive Immigration Reform (CIR) did not escape from his lips that June day. Nor did he reach out to U.S. Latinos, as the Republican Party he was running in, claimed to believe in.  By David Morse – New America Dimensions

For young Americans in the dating scene, a new epidemic has emerged – digital dating abuse.

Entravision Communications Corporation announced that it has entered into a new affiliation agreement and a new proxy agreement with Univision Communications Inc. relating to the company’s Univision and UniMás network affiliate television stations.

Whenever our nation is facing difficult times, whether natural disasters or mass shootings, we all come together to take care of our own.  It is in our DNA and part of what makes the United States great. There is a humanitarian crisis that is threatening the lives of millions of U.S. citizens in Puerto Rico and the time for action is now.  By Randy Falco, President & Chief Executive Officer, Univision Communications

This could be a daunting headline: “TV advertising hasn’t yet seen real competition from digital.”  by Wayne Friedman

Chicago based PACO Collective (PACO) has been selected as the cross-cultural agency of record for Carl Buddig.

The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age.

Telemundo will honor Pitbull with the first ever “Latin AMA Dick Clark Achievement Award” at the upcoming third annual “Latin American Music Awards” (Latin AMAs).

Cinelatino has just unveiled a comprehensive rebrand featuring a new on-air graphics package and an expansive color palette system to reinforce the network’s position as the leading Spanish-language movie channel.

Brand-safe media environment has catapulted to the top of media-buying priorities among media agency decision-makers, while research insights, audience analytics and data intelligence collectively rank as the most relevant contributing factor in the decision-making process among marketers.  By Jack Myers