News

NBCUniversal/Telemundo and América Móvil jointly submitted to the Mexican Football Federation bids for the Mexico National Team media rights, one for the United States, and the other for the rest of the world, for two World Cup cycles. The bids include rights to all men’s and women’s Mexico National Team divisions.

On the evening of November 4, 2008, President-elect Barack Hussein Obama, flanked by his wife Michelle, and his daughters Malia and Sasha, took the stage at Chicago’s Grant Park in front of tens of thousands of people, many who shouted “Yes we can!” It was his first address to the nation after winning a decisive victory to become the nation’s first African-American to ascend to the highest elected office in the nation.  By David Morse / New American Dimensions

#BlackGirlMagic is trending—on social media and in real life. What does it mean?

A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.

Millennials are less likely to recycle than other generations, but more likely to buy from companies making a positive impact on the world, a new survey finds.

With the explosion of digital media and data over the past 20 years, however, and the technical challenges it introduced, the entire marketing ecosystem veered away from people-based principles. Marketers, caught up in the excitement over opportunities created by the always-connected consumer, lost sight of the fact that they were no longer marketing to people, but to approximations of people — cookies, mobile IDs, and a host of other digital identifiers.

Nobody knows your company quite like those on the front lines.  Junior producers, account execs, senior planners – they have visibility on details upper management can never have. These people see firsthand where resources are mismanaged and opportunities are missed.

New survey and ethnography research released by Omnicom Media Group agency Hearts & Science revealed that 66 percent of TV and video content consumed by combined Millennial and Gen X (MGX) audiences is not being captured by current media measurement platforms.   

New research from Salesforce finds that many consumers, particularly millennials, are open to artificial intelligence (AI) or other shopping-related technologies that help streamline the retail experience, like the ability to search for merchandise in a store using an image and then receiving product recommendations based on the attributes of that image.

Azteca America announced the premiere of”Vis a Vis: Encarcelada”, a thriller that reflects the daily struggle of a woman attempting to survive in the stifling world of prison, where she is serving a seven-year sentence.

We, consumers of media, have access to an ever growing number of platforms and providers all ready to entertain, inform and engage us. The biggest challenge seems to be not figuring out the limitations of what new technologies and creative minds can come up with, but how to make a decent living creating it all.

Advertising is facing challenges on many fronts, especially within the two largest media, digital and television. Among the large packaged goods marketers and big brands who dominate television, we have market-share losses to smaller brands driving reduced spending for many who budget for advertising as a percentage of revenue and zero-based budgeting tactics for others.

H Code Media announced the addition of three new positions to help strengthen the company’s leadership team. The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.

The use of social media and technology for sponsorship activations are topics of keen interest for the ANA Sponsorship & Event Marketing Committee.

It’s no secret that today’s multicultural market has exploded.  Nearly half of the American population identifies as part of one minority group or another.  However, multicultural agencies have been slow to adapt to the changing marketplace. 

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• The Theranos sham that rocked Silicon Valley last year is, well, so last year.
• There’s a new bad boy in town.
• Welcome to the latest wannabe unicorn and storm in a teapot.
• Bodega.

Entravision Communications Corporation announced that it has promoted Erin Voden to Senior Vice President of Integrated Marketing Solutions in Washington, D.C., effective immediately.

This is a slower growth rate compared to an exceptionally strong performance in 2016 (+5.9% excl. P&O) but the moderate slowdown remains within what had already been anticipated by MAGNA. Neutralizing cyclical drivers in 2016-17, actual growth will be +1.8% this year.

We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. or consumers in other countries.  by Lee Vann / Captura Group

More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Speakers — including Publicis Groupe’s Rishad Tobaccowala, Viacom’s Kodi Foster and BBDO’s David Lubars — stressed the importance of the strategy and planning disciplines at a time when the human factor threatens to get lost in the number crunch.