News
Univision to debut “Ellas Soy Yo: Gloria Trevi,” bioseries
Univision announced that the bioseries Ellas Soy Yo: Gloria Trevi is set for its U.S. premiere on July 31 at 10 p.m. ET / 9 p.m. CT. This original and exclusive TelevisaUnivision production had a successful premiere on streaming service ViX and set a record on Las Estrellas in Mexico.
Hispanics are less likely to be worries about AI [REPORT]
“Check out Amrak Solutions’ latest insight drop (via LinkedIn) where they delve into Hispanic sentiment regarding AI and other emerging technologies. Explore the optimism and excitement of the Hispanic community as they look towards the future.”
A CMO’s Guide to Unlocking the Potential of Human-Centered AI – Creating better experiences for consumers requires a human touch and an AI boost
As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty.
AI Campaigns and Case Studies
Artificial intelligence (AI), and its applications, is at the forefront of many discussions in many industries and fields, from marketing to tech to healthcare to education to law. How to implement and leverage these tools in a helpful way for users can be challenging for teams. However, when used well, AI can help save time analyzing data, personalize content and information, enhance creative ideas, and find ways to promote diversity, equality, inclusion, and belonging (DEIB).
Annual Hispanic Television Awards Class of 2024 recognizing Sean Cunningham, Isabel Rafferty Zavala, and Michael Roca for Leadership in Hispanic Television and Chiqui Cartagena and Javier Saralegui as Pioneers of Hispanic TV
Five recipients of the prestigious 2024 Annual Hispanic Television Award have been announced in the Leadership and Pioneer categories. The awards will be presented by Future’s “Multichannel News” and “B+C” magazines, during a midday ceremony at the 22nd Annual Hispanic Television Summit on Wednesday, September 11, 2024, at etc. Venues, 360 Madison Avenue, in New York City. The Hispanic Television Awards recipients were selected by a panel of executives in Hispanic media, editors from B+C and Multichannel News and the Summit’s producer, Joe Schramm of Schramm Marketing Group. Schramm said, “I am thrilled to introduce our class for 2024. They each reflect a personal commitment to the sustained growth of this important segment of the television business.”
Shifting Gears: How Four-Day Weeks and Remote Work Are Reshaping Business
Discover how our company is revolutionizing work-life balance with our four-day workweek and remote work initiatives. Learn how we’ve transformed our business, boosted employee satisfaction, and achieved incredible results. Join us on our journey to redefine the future of work. By Arminda Figueroa - CEO & Founder Latin2Latin Marketing + Communications, LLC
With Retail Media Experiencing Meteoric Growth, Marketers Are Optimistic But Cautious [REPORT]
The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the latest report from the Association of National Advertisers (ANA), “Retail Media Networks: Optimism Tempered with Caution,” reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years.
Back-to-School Spending Expected to Flatten Amid Financial Concerns
K-12 parents weigh prices and priorities in preparation for the new school year as they budget for necessities and make room for a few indulgences
Premios Juventud returns to Puerto Rico
For the third consecutive year, the Puerto Rico Convention District Authority (PRCDA), the Puerto Rico Tourism Company (CTPR), along with Discover Puerto Rico, are joining forces to sponsor the 21st edition of Premios Juventud.
How Latino voters view the 2024 presidential election
From 2016 to 2024, the number of Latinos eligible to vote grew from 27 million to a projected 36 million.
How Curation Solutions Supercharge Media Buying and Advertising Strategies
As the digital advertising industry transforms with the ongoing phase-out of third-party cookies, advertisers are forced to adapt their strategies to accurately target the right audiences with their campaigns. In an evolving landscape such as this, data providers have appeared as key players, offering advertisers access to valuable consumer insights.
Innovative Engagement Strategies for Entertainment Advertising – How to break through the noise
In an over-saturated market with limitless viewing options, the entertainment industry faces a formidable challenge: How can a new release stand out and become a blockbuster rather than a flop? Traditional formats and strategies, once reliable, now falter in the face of evolving audience behaviors and fragmented platforms.
Canela.TV announces the integration María Alejandra Requena to Canela News
Canela.TV extends Canela News programming to 60 minutes with prominent presenter María Alejandra Requena.
Vme TV premieres Innovative Daily Finance Show
Vme TV announced the launch of an innovative financial entertainment show tailored specifically for the Hispanic community in the United States. This program will provide daily insights into the financial landscape, directly addressing the unique needs and interests of Latino viewers.
The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing [PODCAST]
In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom Media Group, delve into the evolving landscape of multicultural marketing and media.
Insights in 2024 State of Gaming
Comscore released its "2024 State of Gaming" report. The in-depth analysis reveals significant trends and insights for advertisers, marketers, and publishers, and addresses the growth of emerging fronts such as Netflix and cloud gaming.
Pathways to Transparent Media: The Old Blame Game No Longer Applies
The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.
How to watch The Olympic Games on Telemundo
Telemundo, the exclusive Spanish-language home of the Olympic Games Paris 2024, presents its most comprehensive live coverage and unprecedented multiplatform offerings of the Summer Games of the XXXIII Olympiad starting two days before the Opening Ceremony with the Men’s Soccer Competition on July 24 through August 11.
WHY “LA PLUMA”
Pluma means pen in Spanish. It also means feather. But for writers, it means how you craft words, the style you own, the gift cursed upon you to write something in a way no one else can. For copywriters, it’s about distilling a message into single lines that can sell the blandest product in the freshest, yet “on brand” way, and in thirty seconds – sometimes six.
Advertising Ethics in the Age of AI
A deluge of personal and societal threats — from economic inflation to misinformation online to climate change — have left consumers feeling vulnerable. And when consumers feel vulnerable, trusting the brands they engage with becomes even more important.
