We get this question a lot. Truth be told, there’s no one simple answer; content creators can decide to pull the plug on a program for any number of reasons. Still, many cancellations reflect a lack of audience interest—or not enough interest to support the expense of producing the show.
The New York Latino Film Festival (NYLFF), presented by HBO, will make its triumphant return October 11-15 with the support of a stellar roster of new and returning sponsors.
The Hispanic Public Relations Association (HPRA) is proud to recognize the industry’s leading pioneer and journalist of the year at the 2017 HPRA National ¡BRAVO! Awards dinner at The Lotte New York Palace Hotel in NYC on Wednesday, October 11, 2017.
“Cuéntame Más” (Tell Me More), a new and innovative show that will join the weekday national lineup of the popular UniMás Network, will offer viewers stories and interviews from the network’s team of news and entertainment reporters, with a variety of original local programming. Topics for the Texas-based production will run the gamut from music and movies to intimate interviews with today’s hottest celebrities and pop culture icons. The show will air at 5 p.m. ET/PT (4 p.m. CT) on Fridays on UniMás.
Telemundo Deportes, the Spanish-language home of the 2018 FIFA World Cup Russia™, will present exclusive coverage of the FIFA Interactive World Cup 2017, an annual esports competition to crown the best EA SPORTS™ FIFA player in the world, taking place August 16-18 live from London.
Brand marketers are always developing strategies that influence purchase intent. For the last decade or so, these marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram are driving consumers to engage with brands and make purchase decisions.
In the 1970s and ’80s, agencies would seek to fulfill client business and marketing goals on TV by grouping prospects into broad descriptions of desired gender and age, say “women 18-45” for a new laundry detergent, with which they could negotiate with any one of the three — then four — broadcast networks. Frankly, although data has become the new lingua franca, this process is still very common.
So a couple of weeks ago I sounded off about Facebook’s plans to enable sound automatically in its New Feed. I suspect my reaction is not that unusual and that advertisers still need to think about how their video is going to communicate without sound. by Nigel Hollis
Investors have banged Twitter pretty hard of late. Criticized for flat user growth, the company’s stock has dropped as much as 13% during recent midday trading. Despite this, users in Latin America have made the platform an integral part of their social media consumption habits.
Bob Liodice, the President and CEO of the ANA, once said (and I’m paraphrasing here) that client CMOs are not sufficiently in charge of the activities of their agencies. He wasn’t chastising them but merely sending a word of caution that if clients expect more from their agencies, particularly in areas of transparency, they have to be more intimately involved in what they do and how they do it. By Mike Drexler
The Univision Network announced the premiere of “Mi Marido Tiene Familia” (My Husband Has a Family), starring Daniel Arenas and Zuria Vega. The primetime comedy premieres on Monday, August 21, at 9 p.m. ET/PT (8 p.m. CT).
The agency holding companies continue to find themselves the pariahs of the industry, implicated in dubious media-buying practices, non-transparent digital media processes — and now by murky advertising production practices as well.
With Hispanics now spending at a higher rate on groceries and shopping perishables more frequently than other consumer groups, the Latino Food Industry Association (LFIA) announced its official launch to serve its members, and educate the public and policymakers on the contributions and significant impact being made by Latino-owned food businesses and purveyors on the national economy.
nfluencers are driving engagement with brands on Instagram at levels well beyond those seen by companies’ own posts on the Facebook-owned social media platform.
Whether people in the United States believe they can thrive economically in a digitally disrupted world depends strongly on the amount of education they’ve attained, according to a new survey. By Don Baer, worldwide chair and CEO of Burson-Marsteller
BOTTOM LINE: 2Q17 advertising likely grew around +5% in the United States during 2Q17 against despite a -1% decline in national TV advertising and double digit declines for many other media.
Multidisciplinary brand culture and communications firm (add)ventures announced that it has been selected as the agency of record for AOC Latin America.
The Korean fantasy drama will make its Latin American debut on Tuesday, August 15 (times vary by country), and will premiere in the U.S. on Monday, August 21, at 5:00pm ET / 2:00pm PT.
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers sometimes overlook the many facets differentiating their target audiences, ranging from differing countries of origin to local cultures and experiences. To truly connect, marketers must craft precise messages for specific segments rather than treating the multicultural community as a singular audience.
Walk into nearly any bar, gym, airport or office these days and you’re likely not only to find a television, but also viewers of all sorts with their eyes glued to the glass—from sports fans urging their teams on during a big game to money men tracking the financial markets to travelers monitoring news and weather reports. These consumers, out of the confines of their homes, are no less important to networks and advertisers when they’re out and about.
