News

Every now in then in your life you need to take some time off and travel along the mystic side of the river trail for whatever reason.  My case, a full knee replacement last week, a TV and an iPhone.  Watching TV with an elevated leg that I was icing aggressively after therapy, I came across a documentary on Starz Network about a 1970s trovador out of Detroit of Mexican decent called Rodriguez that frequented the local dive bars and belted out lyric and tunes that motivated the day that would make Bob Dylan look “more’ than twice.  By Gene Bryan / HispanicAd

I have just reached the 100-day mark in my role leading the 4A’s, and one thing has been made exceedingly clear to me over the past few months: Before we can make true progress, we must address a critical issue. That issue is trust.  By Marla Kaplowitz – 4A’s President and CEO

ANA slide show

Millennials are often the most stereotyped, yet coveted, group for marketers. The second-largest generation group in the U.S. has now “grown up,” and its consumers have disposable incomes. This provides a plethora of opportunities for advertisers and marketers who are so eager to reach them, as Millennials are highly engaged, using multiple platforms for many hours on a daily basis.

Azteca America presents a tribute to Juan Gabriel this Sunday, August 27 starting at 3 pm/ 2 C with four specials on the life, death, and legacy of one of the most iconic stars in Latin American music.

The U.S. Hispanic Creative Circle has announced that entries to the 6th USH Idea Awards are now open. Agencies will have until September 15th to submit creative pieces to the festival that will be held at The Colony Theatre in Miami Beach on Thursday, October 12, 2017.

Bill Duggan penned a piece in MediaVillage.com last week continuing the ANA’s attack on ad agencies — this time over production transparency, which is the code name for unethical and possibly illegal bid-rigging activities conducted by some agencies to secure production contracts at favorable rates.  A previous transparency issue, media transparency, was investigated by ANA in 2016, and it confirmed instances of media agencies enriching themselves at client expense through rebates, kickbacks and other “non-transparent” practices, many of them not forbidden by existing contracts.  Duggan summarized ANA’s view about these two transparency issues: “The advertising industry continues to suffer from a transparency crisis, which has broken down trust between advertisers and agencies … the ad agency community now needs to acknowledge and address these issues rather than continuing to issue denials …”  By Michael Farmer

comScore published its Top Ten Burning Issues in Digital report.

Amisha Gandhi, head of influencer marketing at the software giant SAP, wanted to inject more value into the company’s Leonardo Live event centered on digital innovation and transformation. She invited five top influencers to participate in the two-day conference, which took place earlier this summer in Frankfurt, Germany, and attracted 1,500 attendees, including C-level and senior digital executives.  By Matthew Schwartz

There’s no right or wrong way to snack, but there’s little doubt that Americans are growing increasingly health conscious as they reach for a bite in between meals—or in place of one. And as consumers’ hunger for healthful options rises, it’s important for retailers and manufacturers to stay on top of consumption trends in the produce aisle.

The Interactive Advertising Bureau (IAB) released the “IAB Podcast Playbook,” the organization’s first-ever buyer’s guide for podcast advertising, which provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, and ad effectiveness measurement.

The start of the sixth season of “La Isla” will premier on August 28 at 8 pm/ 7 C. 

Over the past four decades, the U.S. Census has documented the growth trajectory of our Hispanic population.  While the numbers alone tell a powerful story of the value of the Hispanic market to brands, to fully understand the opportunity we have to dig deeper.  The Hispanic market is uniquely relative to past immigrant groups.  Hispanics represent a unique movement due to a combination of factors including language, duality and tenacity.

A year ago, the advertising industry was stirred by the ANA-commissioned report “An Independent Study of Media Transparency in the U.S. Advertising Industry” from K2 Intelligence.  The key finding of that report was that non-transparent business practices, including cash rebates to media agencies, are pervasive in the U.S. media ad buying ecosystem.  By Bill Duggan

Many aspects of the digital world are dominated by a single giant: Google dominates search, Facebook dominates social, and of course, Amazon dominates e-commerce. For the vast majority of brands, walking away from the giants simply isn’t an option … so digital success means dancing with these giants more effectively.

By Gonzalo López Martí – Creative director, etc   /  LMMiami.com

• I was reading the news about the attacks last week in Spain* and it was brought to my attention that some European media outlets call these type of assailants “Nike terrorists”.
• “Nike terrorist”?
• What can that possibly mean?
• Here’s what I found after some research online.
• Apparently, the term was coined by operatives in the British intelligence services.
• For various reasons, some of them surprisingly related to our marketing & advertising line of business.

Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), announced  that it has sublicensed from beIN SPORTS, the radio rights for some of Europe’s top football clubs from Spain, Italy and France including Real Madrid, Barcelona, Paris Saint-Germain, Juventus, AS Roma, and Inter Milan. 

GLR Media Networks and international sports radio brand talkSPORT announce that they have launched an exclusive partnership for broadcast radio distribution and ad sales representation of the hugely popular English Premier League (EPL) in Spanish.

Video didn’t kill the radio star. In fact, radio has recently seen record numbers across some coveted demographics, reaching 92% of Millennials each week. Nor did television kill the theater star, as the success of Hamilton attests. Even so, it seems that the birth of any new technology or media will stir predictions about the impending demise of its predecessor.

In recent years, most consumer goods companies have exponentially grown their digital agendas, typically resulting in higher costs of time, energy and money. Yet for many, top-line growth remains elusive and profits are under pressure.