June 30th marked the one-year anniversary of the dissolution of Newspaper National Network, LP (NNN) — formerly the sales and marketing arm of the newspaper industry. As this date approached and subsequently passed without a powerful display of fireworks, it affirmed what I already knew — change happens, marketers adapt, new media solutions emerge and the newspaper industry is no longer headline news.
News
Reports of the Demise of Newspapers Were Greatly Exaggerated
Listen In: How Many People Can Social Media Reach?
In the latest episode of “Behind the Numbers,” eMarketer’s Monica Peart and Debra Aho Williamson talk about social media users, and which format and player will dominate the space.
Are Hispanic Consumers Avoiding Stores?
Add this to the retail worry list: There are signs that Hispanic consumers, dubbed the “new mainstream” by some, may be changing their spending behavior amid shifting immigration enforcement policy in the US.
ANA Report on Media Transparency: One Year Later — The Breakdown
On the one-year anniversary of the Association of National Advertisers’ landmark study and subsequent recommendations on media transparency, it’s time to review the issues in this ongoing debate and see where we stand today. The issues raised in the transparency debate are complex and dominated the advertising industry’s discourse in 2016.
Are Consultancies The Key To Unlock The Boardroom?
“Toto, I have a feeling we’re not in Kansas anymore” is how Dorothy speculated she was probably a long way from home, and it’s arguably how the advertising industry is feeling right now. It’s no longer us against them for a brief — it’s us against them and the consultancies. It’s the talk of London as to
Entravision to acquire NBC Affiliate KMIR-TV and MyNetworkTV Affiliate KPSE-LD in Palm Springs
Entravision Communications Corporation announced that it has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affil
Estrella TV premieres “Las Vega’s”
LBI Media announced that its Estrella TV Network will premier its first one-hour sitcom series starting on August 1, 2017.
Latinum Network announces name change to Collage Group
Latinum Network announces the launch of new umbrella brand, Collage Group.
Jean-Baptiste SVP of Talent Engagement and Inclusion at 4A’s
The 4A’s announced that Keesha Jean-Baptiste is joining the organization as senior vice president leading its Talent and Inclusion practice.
Oath presents Leadership in Latin America
Oath, a new Verizon company, resulting from the combination of AOL and Yahoo brands, products, and operations, has defined its leadership structure for Latin America.
Media Transparency: One Year Later
The issues raised in the subsequent transparency debate are complex, and if the allegations against the agencies are true, the behavior is reminiscent of past high-profile financial scandals. By Bob Liodice and Doug Wood
Economic Lives of Millennials [REPORT]
The GenForward Survey is the first of its kind—a nationally representative survey of over 1,750 young adults ages 18-34 conducted bimonthly that pays special attention to how race and ethnicity influence how young adults or Millennials experience and think about the world.
Consumers Express Low Tolerance To Bad Customer Experience [REPORT]
Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement.
Is Programmatic Ruining Advertising?
Programmatic is certainly not going away, but I do think marketers are starting to smell it for what it really is. It’s a cost-saving strategy, which attempts to create the same ROI for a fraction of the cost when compared to more “traditional” forms of advertising.
The Ad Industry at War with Itself
Lehman Brothers, Tyco, Enron, Worldcom, step aside! Media agencies and their owners belong in the same lineup as Bernie Madoff, Dick Fuld, Dennis Kozlowski, Ken Lay, Jeffrey Skilling and Bernie Ebbers! By Michael Farmer
Americans Love to Save Despite Strong Economic Outlook
Recent Valassis research indicates a continued desire to save, with 90 percent of U.S. shoppers reporting they use coupons, obtaining them from a variety of online and offline sources.
Orange Economy: Innovations you may not know were from Latin America and the Caribbean [REPORT]
Highlighting the contributions of creative talent to social and economic progress, the Inter-American Development Bank today launched the e-book “Orange Economy: Innovations you may not know were from Latin America and the Caribbean”.
Listen In: The Future of Apps
In the latest episode of “Behind the Numbers,” analyst Cathy Boyle and researcher Chris Keating discuss the market for mobile apps, and what it means for businesses.
For Univision, Outright Sale Now Back on the Table
After numerous delays to its planned initial public offering, Univision Communications’ owners are reportedly considering an alternate exit strategy—an outright sale of the company.
AI: The Future of the Marketing Tech Stack
Artificial intelligence (AI) may bring to mind sci-fi images of earth-dominating robots, but it’s a term that’s set to shape the future of B-to-B marketing. Surprising? Consider this: AI may already be selecting your next film on Netflix, your next song on Spotify, or helping to choose your next meal out, based on recommendations by Apple’s Siri. By Marc Keating, chief innovation officer at Stein IAS
