News

If you are in the market for Fruitchup, a new tomato ketchup sweetened with real fruit and no added sugar, Amazon, not Whole Foods or Walmart or Kroger stores, may be your best bet.

Buchanan’s is bringing ‘Barbería’ to life through experiential activations in NYC and NJ –  Casa Buchanan’s Father’s Day Pop-Up.

The Interactive Advertising Bureau (IAB) released “Mobile Identity Guide for Marketers,” which highlights the approaches to and the importance of identity management as an emerging practice for marketers, offering best practices in the use of identifiers required for user-level mobile and cross-screen marketing activities.

Doling out $600 billion annually and poised to inherit $30 trillion from their Baby Boomer parents, Millennials are quickly gaining massive purchase power and influence.

Fans of the famous chart-topping Mexican corrido band Los Cuates de Sinaloa will be able to enjoy their acting performance in the exclusive worldwide premiere of the original movie, “¿Cómo le Digo?” premieres on  Cinelatino, on Friday, June 16, with a repeat on Sunday, June 18, 2017.

Since 1999, AHAA has honored those that have made significant contributions to the U.S. Hispanic advertising and marketing industry. Expanding on this program, AHAA has established the AHAA Hall Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.

Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them, reveals a new study on “How Brands Annoy Fans.”

Orci partnered with Central Films and Director Rodrigo Garcia Saiz.

Honda is extending the Odyssey campaign to a multicultural audience with a :30 Hispanic TV spot, “Now Boarding”. 

This year, Alma DDB was a big winner at both shows. At the National ADDYs, Alma received the Best in Show overall for their Netflix “Spanish Lessons” – the first time any multicultural agency takes the top national prize. Alma also received 11 additional awards for Sprint, Clorox, and Netflix.

Círculo Creativo announced that Ciro Sarmiento, Chief Creative Officer at Dieste, has joined the nonprofit organization as President to work hand in hand with Gustavo Lauría and the Círculo Creativo Board of former presidents.

Rosemary Ravinal has joined Univision Communications Inc. (UCI) as Vice President of Entertainment and Consumer Public Relations. Ravinal will oversee publicity efforts for UCI’s portfolio of Spanish-language entertainment, broadcast and cable networks and serve as a primary point of contact with consumer media.

The UPS study found that almost all avid U.S. online shoppers (97%), made purchases on marketplaces, up 12 points from 2016, and that 81 percent cite price as the most important factor when searching for and selecting products online. According to respondents who purchased from an international retailer (47%), 43 percent were driven by lower prices on U.S. marketplaces and 36 percent wanted unique products not found from U.S. retailers.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Not too long ago I was scolded by an acquaintance of mine because, as an advertising professional, I supposedly “contribute to climate change”.
• The accusation was two-pronged, to wit:
• I help companies sell wasteful products to people who don’t need and can’t afford them, therefore stacking up the landfills of the world with trash. And the oceans. And the atmosphere.
• I contribute to the constant cacophony of contradicting, confusing, misleading and overwhelming information about the environment and the state of our planet’s fauna and flora, therefore eroding the ability of science to amalgamate public opinion and solve our looming existential threats.

It’s been exactly one year since the release of the K2 Intelligence report commissioned by the ANA, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” and the issue of media transparency continues to be a topic of industry discussion and debate.  By Bill Duggan, Group EVP, ANA

The 4A’s revealed findings from two surveys monitoring consumers’ and ad agency professionals’ beliefs about brands taking political or social stances.

All companies sell products or services at a price, and managing price is a major responsibility of top management.  Car companies sell cars, and sticker prices are marked on side windows.  Coca-Cola sells concentrate to its bottlers, setting price per gallon to match market circumstances.  Pizza-Hut sells pizzas in restaurants, and pizza prices are marked on the menus.  Bain sells consulting studies to corporations and prices them by study length and complexity.  Agencies, though, are confused about what they sell and how to price it.  Their ignorance of pricing is ruining agency operations and destroying agency value for clients, employees and holding company owners.  The advertising industry is the only industry in the world without a concept of pricing.  By Michael Farmer / Madison Avenue Manslaughter Archives

Criteo S.A. together with Kantar Millward Brown, released “Trade Marketing in Transition,” a study commissioned to better understand how marketers are working with retailers to draw attention to their products.

Telemundo 60 San Antonio / KVDA announced that it will launch four new half-hour weekend newscasts on Saturday, June 10. 

UnivisionDeportes.com announced a partnership with juanfutbol to launch Univision’s social-first soccer channel.