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Expect the Hispanic and Latino community’s contributions to the U.S. economy to be nothing short of monumental in the coming decades. Not only is this demographic expected to make up a third of the U.S. population by 2050 — translating into immense buying power — this group is also creating businesses at 15 times the national rate, according to one report.

Marketers may be investing heavily in content marketing, but their efforts may not be very memorable to people who come across it.

Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video, and mobile inventory. This initiative promotes trust and transparency in digital advertising and improves cross-media comparability.

Though they are breaking new ground in many ways, “digital home assistants” – such as Amazon Echo and Google Home – are also leveraging consumers’ proven comfort with using speech to operate digital devices.

Luis Miguel Messianu – Creative Chairman-CEO at Alma and Chairman of El Circulo Creativo has decided to step down as Chairman of El Circulo Creativo.  To succeed Mr. Messianu, Gustavo Lauría current President of El Circulo Creativo has been elected to replace him at the helm of the organization.

The aspirational purchase – buying an item because it evokes a sense of financial achievement beyond what is realistic – drove much of the retail world in recent years. Designers led the market, particularly in apparel, and consumers followed.

The number of unauthorized immigrants living in the United States in 2015 fell below the total at the end of the Great Recession for the first time, with Mexicans continuing to represent a declining share of this population, according to new Pew Research Center estimates based on government data.

Federal officials are considering major changes in how they ask Americans about their race and ethnicity, with the goal of producing more accurate and reliable data in the 2020 census and beyond.

The fluidity of the marketing technology space is making it harder than ever for marketers to choose between standalone best-of-breed tech providers and multisolution suites.

Telemundo announced the sponsors of 2017 Billboard Latin Music Awards. This year’s sponsors include Comcast/Xfinity, Ford F-150, Garnier Fructis, M&M’s®, Pantelion Films’ “How to be a Latin Lover,” Sprint, State Farm®, Target, Toyota and UnitedHealthcare.

Telemundo Deportes, the Spanish-language home of the FIFA World Cup and all major FIFA tournaments, presents exclusive coverage of the FIFA Beach Soccer World Cup Bahamas 2017, the premier beach soccer tournament that brings together 16 teams from around the world to compete on the sands of Nassau, promising the best action and atmosphere.  

Where the issues of brand safety are concerned, the buck begins and ends with advertisers. Why? Because ultimately, agencies, ad tech and martech vendors, and publishers are all working for advertisers!

The study was inspired by findings in Greenbook’s most recent GRIT report, a bi-annual “state of the industry” roundup for the market research space. The report found that most research companies do not consider respondent user experience a high priority.

The promise of cost efficient, real-time targeting means that programmatic advertising has taken the digital ad industry by storm. Magna Global predicts the market for global programmatic will double between now and 2019. However, the evidence suggests that programmatic still has a long way to go before it delivers on its promise.  by Nigel Hollis

Discovery Latin America/U.S. Hispanic (DLA/USH) announced the appointment of David Tardio to the position of VP of Ad Sales for Discovery U.S. Hispanic.

Everywhere we turn lately, there seems to be a new corporate crisis in the headlines. Some of the largest, most visible and successful companies are being forced to publicly apologize — while feverishly attempting to convince their customers that these unfortunate incidents are only isolated blips — without any implication of systemic organizational issues.

A new survey of corporate communications, marketing and industry leaders reveals that 76% rely on word of mouth recommendations from their peers to find PR and other communications agencies. 

Telemundo Denver / KDEN announced that Corina Hierro has been promoted to multimedia journalist.

With technology embedded in much of our daily lives, it’s no surprise that more and more items are being outfitted with built-in connectivity. Consumers’ adoption of internet-enabled devices isn’t a given, however, and it’s worth exploring why acceptance has been so fragmented across categories—as well as what the industry can do to accelerate usage.

A long time ago, in a galaxy far, far away, there was a simple marketing world.