News

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere.

As a researcher focused on multicultural consumers in the U.S., my first thought is, how does programmatic sampling affect multicultural sample? But before we get into the implications of that, let’s demystify the concept of the practice.

Marketers can’t help who they are. Where they were born, how they were raised, which schools they attended (or not), how far they have traveled — These and many more factors comprise their biographies. But sometimes, when biographies that are more similar than different are assembled in one room, something happens that can sink a campaign: Unconscious bias.  By Ozzie Godinez – CEO and Co-Founder at PACO Collective

Univision Communications Inc. (UCI) announced that UCI Live – its in-house live event and experiential marketing unit – has selected Kissimmee, Florida as the host city for Prospects Cup. This first-ever international youth soccer tournament will be held at the world-class Omni Orlando Resort at ChampionsGate Sports Field Complex from December 18-22, 2017.

Miami-based GolTV has secured a multi-year deal to broadcast live matches from Liga NOS, Portugal’s top soccer league also known as Primeira Liga

Azteca America will debut “Verdades Secretas” on April 24 at 8 pm/ 7 C, a telenovela in which fame, money, and pleasure intertwine in a story about a young woman who pursues her dream of becoming a model, but gets lured into a world of luxury and high-end prostitution.

On a recent visit to Bangladesh I took part in a roundtable discussion on the use of research in advertising development. The consensus opinion appeared to be that good gut feeling was more important than research when it came to developing advertising. But that raises the question of how do you develop good gut feeling?  by Nigel Hollis

In the last few months, ad tech overall — and programmatic, in particular — has taken a beating over issues related to brand safety, transparency, and more. In all fairness, these issues extend to the digital media and advertising worlds at large, not only to the sub-sectors of ad tech/martech and programmatic media.

Do you really need to go to college to understand this? Harvard Business Review reported this week that face-to-face encounters are more effective than emails when asking people to donate.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• When I started my little ad agency -ok ok, my boutique- a client of mine said to me: “An agency? Another one? In Miami? Really?”
• It wasn’t as sarcastic as it sounds.
• In fact, she was truly concerned about me.
• She thought I was a bit nutz.

UNIVERSO announced the premiere of season four of the hit series “Prison Break” en Español on Monday April 17 at 9pm/8C.

Univision Communications Inc. (UCI) has launched Uforia Audio On-Demand.  

Univision Communications Inc. (UCI) has launched Uforia Audio On-Demand.  

Azteca America announced that Angelina Losada will become the Vice President of the Los Angeles National Spot Office

Lopez Negrete Communications, Inc. won the Advertising Research Foundation’s (ARF) 2017 Silver David Ogilvy Award in the New Audiences category for its “Hispanic ‘Wonder Every Day'” campaign, created for client Walmart.

2017 Puerto Rico Basketball League Games to Air in the U.S. on WAPA América throughout the regular season of the 2017 Puerto Rico Basketball League

The iPhone has finally arrived in Argentina. But the device is still unaffordable for most people.

It is non-debatable that the last five years in the media industry has seen more creative enlightenment and tech innovation than the last fifty years combined. By Brian Katz, VP of advanced TV insights and strategy at Eyeview

A recent report by Thinkbox finds that TV accounted for 93.8 percent of video ads that were viewed in the UK in 2016. Now, accepting that Thinkbox’s mission is to promote commercial TV, this statistic does give pause for thought. If nothing else, the fact that so much video advertising is still seen on TV suggests that the medium is still alive and well no matter what digital promoters might tell us.  by Nigel Hollis

Education is often touted as a means of “balancing the playing field” and stimulating socio-economic mobility. However, lower educational attainment levels among most racial minorities in the U.S. have been the norm since college attendance expanded into the middle class following WWII. While college attendance has increased for Hispanics and African Americans in the past couple decades, it still trails that of non-Hispanic Whites.