By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- The echo chamber in our industry tricks us into believing that everyone shares common experiences.
- We operate under the assumption that there’s a mutual canon of knowledge binding us together.
- Nevertheless, there’re still lots and lots of folks out there that are happily, productively and utterly uninterested in, say, the latest social media flavor of the month.
- I just found out that a good client of mine, late 40s, highly educated, world traveler, comfortably perched in the upper tax bracket is entirely unaware -and uninterested in- Twitter and twitterspeak.
Telemundo announced Ricardo Coeto has been named Executive Vice President of Production for Telemundo Studios.
Major League Soccer and Univision Deportes announced a collaboration with Facebook to live stream a full slate of regular season matches on the social network.
TeleXitos, the Telemundo Station Group’s Spanish-language multicast network, announced that it will air a box office hit movie every Friday night at 8 PM ET for the next three weeks as part of its new “Blockbuster Fridays” programming (Éxitos del Cine in Spanish.)
For those of you wondering what the first three Rs might be according to Mars’ Allison Miazga-Bedrick, they are reach, relevancy and reaction. But I am going to propose a slightly different list that includes receptivity and risk. by Nigel Hollis
Spending on marketing analytics—quantitative data about customer behavior and marketplace activities—is expected to leap from 4.6 percent to almost 22 percent of marketing budgets in the next three years, representing a 376 percent increase. At the same time, marketers say barely a third of available data are used to drive decision making in their companies.
My discomfort with programmatic is driven by its similarities with the business model of legacy ad networks. The former was built on the premise of mistruths and arbitraging. 
Spanish Broadcasting System Inc. announced that “El Terrible” (“The Terrible,”), Terry Cortez “El Terrible”, premiered on Thursday, March 9 from 6 am-10am (PST) on 97.9FM La Raza in Los Angeles, 93.3FM La Raza in San Francisco / San Jose and in La Ley 107.9FM in Chicago, simultaneously.
HSN teamed up with Dreamers Ventures creator Liliana “Lili” Gil Valletta and Bob Circosta, “TV’s Billion Dollar Man,” to search for new and exciting products from Latino/a entrepreneurs to launch on HSN. Project American Dreams is part of HSN’s American Dreams program to cultivate entrepreneurs and introduce new products to market.
Inspired by the animated comedy DreamWorks Animation’s The Boss Baby, Tampico Beverages is introducing its “Raise a Boss” promotion.
Marking the first time in 65 years that a group of actors at a major television network sought a unionization election, the vote is a momentous step toward ending the double standard that has existed for decades between Spanish-speaking performers at Telemundo and their English-speaking colleagues at NBC.
Telemundo Deportes begins its 100-day countdown and unveils coverage plans for the FIFA Confederations Cup Russia 2017, taking place June 17- July 2.
Havas Edge announced the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.
Telemundo announced Miguel Varoni has been promoted to Vice President and Creative Director of Telemundo Studios and Telemundo International Studios, where he will work on scripted projects targeting the U.S. Hispanic and Latin American market.
Perceived social isolation (PSI) is associated with substantial morbidity and mortality. Social media platforms, commonly used by young adults, may offer an opportunity to ameliorate social isolation.
The island of Puerto Rico as many of our readers know is a territory of the United States governed by United States Federal Law. It also considered a major US Hispanic Market, but since it resides on an island many place it under the international division. But it has turned into a petri dish for many of this century’s testing: birth control, mass sterilization, agent orange and more up to the ad industry’s test of transparency.
Coupons have become more accessible than ever to consumers thanks to digital and mobile tools. And US Hispanic internet users overindex for every activity related to coupons, discounts and deals—digital or not—compared with internet users overall, according to a survey from direct marketing company Valassis conducted in Q3 2016.
With responses from nearly 70 food retailers representing more than 4,600 stores across 34 states, the comprehensive study details growing investments in social media, mobile and more relevant promotions by U.S. grocers in response to changing consumer buying behavior.
While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deeply engaging medium in a more targeted fashion. Delivering TV ads to highly specific audiences by leveraging data is something of a holy grail for marketers, and can help them reduce the waste that comes with typically massive scale buys.
