News

Azteca America announced that it will once again host its Upfront showcase in New York, Chicago, Los Angeles and Dallas, and this year will add a fifth stop in Miami to celebrate the launch of Azteca’s new full-power Miami station, WGEN.

Univision Communications Inc. (UCI) will host its annual upfront presentation on Tuesday, May 16, 2017. 

Award-winning journalist and co-anchor of “Noticiero Univsion” María Elena Salinas will be inducted into the National Association of Broadcasters (NAB) Broadcasting Hall of Fame at the 2017 NAB Show Television Luncheon on Monday, April 24 in Las Vegas.

Univision Communications Inc. (UCI) announced the return of radio personality, Luis Jimenez, to New York’s airwaves with a new morning drive show debuting on March 13.

Telemundo announced that Vanessa Pombo has been promoted to the newly created position of Vice President of Production Management and Business News, Telemundo Network.

What do my customers want? The savviest executives are asking this question more frequently than ever, and rightly so. Leading companies understand that they are in the customer-experience business, and they understand that how an organization delivers for customers is beginning to be as important as what it delivers.

Isolating and diagnosing the effectiveness of your brand’s communications can be difficult even on familiar ground. With Hispanic consumers, even more variables are in play. These are the most common mistakes brands are making in measuring Hispanic campaigns — and how to avoid them.  By Aleena Astorga Roeschley – Communicus, Inc.

We all know that creativity matters when it comes to advertising, but I will bet that this is where the agreement stops. Is creativity a means to get attention, a means to focus attention on the brand or a means to accentuate an impression of the brand? In reality the answer is all three.

So what is the Hispanic Millennial Mistake? The mistake is when a Brand manager or marketer decides to focus the majority of its marketing dollars on a bicultural, bilingual Hispanic millennial and thus, shifts a large portion of Hispanic marketing dollars away from its core Hispanics base; that’s if a Brand has one. Many Brands are barely beginning to market their products to Hispanic and now they just want to focus on Hispanic millennials.  By Jose L. (Joe) Lopez –  Lopez Marketing Group

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio.

Pólvora Advertising announced the hiring of Jon A. Andrade as General Manager.

Like any art form, movies are a mirror of our society. And as the U.S. continues to evolve into a minority-majority nation, studios are challenged to produce stories that reflect the changing faces of American moviegoers. By Hilary Dubin / Univision Insights

About half (54%) of Hispanics say they are confident about their place in America after Trump’s election while four-in-ten Hispanics (41%) say they have serious concerns about their place in America.

Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry perception and morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies.

Growth ambitions and the pace of change are high in an uncertain market. Defensive strategies being implemented by chief financial officers are demanding rapid and sustained cost reduction from procurement. Driven by a lack of talent and increasing digital innovation, the traditional procurement operating model has to change.

An October 2016 Influenster survey, which polled US influencers who are heavy users of at least two social networks, found that 93% of respondents ages 14 to 18 watch product reviews on YouTube, compared to 86% of overall influencers.

Anyone who wants to understand today’s news environment faces a challenge: How to discern the nuances of digital news habits when Americans’ attention spans are fractured, human memory is naturally limited and news comes at them every which way.

Traditional TV network executives may need to adjust the belief that OTT — digital services selling TV networks to consumers — is just an “option” for TV consumers, or a “supplement” for their business.

It’s not unusual for careers to get off to wobbly starts as young people, hampered by their lack of experience and contacts, find it difficult to achieve a firm footing.

Univision Communications Inc. (UCI) announced that social media sensations Alejandro Gonzalez and Maikel Rodriguez, better known as Los Pichy Boys, will be joining Univision Miami to host a new morning drive radio show on WRTO Mix 98.3 FM, starting Monday, February 27th.