News

“El Beso del Escorpión”premieres Monday, March 6 at 10 am/ 9 C on Azteca America

The 2017 Marketers Confidence Index rose by 6 points from a year ago to 69 out of 100 possible points. Despite overall confidence in marketing increasing, 30 percent of marketers say they are more concerned that their organization is not investing in the right customers. This is a 13 decrease in confidence compared to how marketers felt one year ago.

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.  By David Court, Dave Elzinga, Bo Finneman, and Jesko Perrey

News that the Department of Justice is investigating “bid rigging” by ad agencies to favor in-house agency facilities highlights how competitive bidding works in the world of advertising and exposes a problematic industry practice, one that undermines the trust between agencies, clients and vendors.  By Alex Blum

As many of you know, I care deeply about the “how” of marketing: How are budgets allocated? How are results measured and tied back to plans and activities? How are marketing departments set up for maximum success? How are agencies contracted, managed and incentivized for their contributions? How is “new news” still allowed as a phrase in marketing presentations?  I care deeply about figuring out how to do marketing before doing the actual job. And so should all marketers.

If media is to change in 2017 then the way it’s assessed also needs to change. That means better, more relevant metrics, measures that reflect how media can add value to a brand and drive business success.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Absent a steady influx of walled out Mexicans and island bound Cubans, where will growth come from for US-based Spanish-speaking media outlets?

Azteca America announced that it will once again host its Upfront showcase in New York, Chicago, Los Angeles and Dallas, and this year will add a fifth stop in Miami to celebrate the launch of Azteca’s new full-power Miami station, WGEN.

Univision Communications Inc. (UCI) will host its annual upfront presentation on Tuesday, May 16, 2017. 

Award-winning journalist and co-anchor of “Noticiero Univsion” María Elena Salinas will be inducted into the National Association of Broadcasters (NAB) Broadcasting Hall of Fame at the 2017 NAB Show Television Luncheon on Monday, April 24 in Las Vegas.

Univision Communications Inc. (UCI) announced the return of radio personality, Luis Jimenez, to New York’s airwaves with a new morning drive show debuting on March 13.

Telemundo announced that Vanessa Pombo has been promoted to the newly created position of Vice President of Production Management and Business News, Telemundo Network.

What do my customers want? The savviest executives are asking this question more frequently than ever, and rightly so. Leading companies understand that they are in the customer-experience business, and they understand that how an organization delivers for customers is beginning to be as important as what it delivers.

Isolating and diagnosing the effectiveness of your brand’s communications can be difficult even on familiar ground. With Hispanic consumers, even more variables are in play. These are the most common mistakes brands are making in measuring Hispanic campaigns — and how to avoid them.  By Aleena Astorga Roeschley – Communicus, Inc.

We all know that creativity matters when it comes to advertising, but I will bet that this is where the agreement stops. Is creativity a means to get attention, a means to focus attention on the brand or a means to accentuate an impression of the brand? In reality the answer is all three.

So what is the Hispanic Millennial Mistake? The mistake is when a Brand manager or marketer decides to focus the majority of its marketing dollars on a bicultural, bilingual Hispanic millennial and thus, shifts a large portion of Hispanic marketing dollars away from its core Hispanics base; that’s if a Brand has one. Many Brands are barely beginning to market their products to Hispanic and now they just want to focus on Hispanic millennials.  By Jose L. (Joe) Lopez –  Lopez Marketing Group

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio.

Pólvora Advertising announced the hiring of Jon A. Andrade as General Manager.

Like any art form, movies are a mirror of our society. And as the U.S. continues to evolve into a minority-majority nation, studios are challenged to produce stories that reflect the changing faces of American moviegoers. By Hilary Dubin / Univision Insights

About half (54%) of Hispanics say they are confident about their place in America after Trump’s election while four-in-ten Hispanics (41%) say they have serious concerns about their place in America.