News

Programmatic advertising is increasing in popularity with US advertisers. eMarketer predicts that investment in programmatic display will grow by more than 26% in 2017, reaching almost $31 billion . But even as demand for programmatic grows with brands and media buyers, many publishers still struggle with how to manage, price and sell such inventory, leading to lower-than-expected revenues.

The campaign includes TV and digital advertising, media integrations, community events, influencer engagement and social media activations that showcase how Latinos can benefit from the simple step-by-step guidance and expert help on-demand offered by TurboTax.      

Created by ALMA, the Miami-based Multicultural Ad Agency, the vision was to continue to deepen consumer awareness and affinity through the love and connection to music. This new spot builds on the latest thread and trilogy of musical driven creative featuring the former Verizon spokesperson, Paul Marcarelli, who switched to Sprint.

John Gallegos, Founder and CEO of independent creative agency Grupo Gallegos, announced the launch of a new communications group named UNITED COLLECTIVE.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

Question: how are we supposed to get CEOs and CMOs to allocate higher marketing & advertising budgets to the US Hispanic market in the current state of affairs?

Marketers, media buyers, publishers, and digital advertising technology executives say that “better reporting, measurement or attribution” will be the top industry issue this year—a shift from 2016, when “cross-device audience recognition” took the lead position, according to “The Outlook for Data 2017: A Snapshot into the Evolving Role of Audience Insight.”

A new Smithsonian Channel four-part series provides an inside look into the men and women who re-invented the advertising industry from post-WWII America through the 1980s.

With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean death to an influencer’s credibility, audience and engagement?

Pointing not only to an influx of fake news and spam, but also an ongoing challenge to distinguish what’s real and what’s not, Google took down 1.7 billion ads last year that violated its advertising policies—more than double the amount it removed in 2015.

The financial services industry is no stranger to the Hispanic market. Many of the largest national and regional banks, insurance companies, tax preparation and investment firms have been targeting the Hispanic market for years.  By Jose Villa – founder of Sensis

The theme of this year’s report, “Technology for People,” is a call to action for business and technology leaders to actively design and direct technology to augment and amplify human capabilities. The report states that we are beginning to see the emergence of technology for people, by people – technology that seamlessly anticipates our needs and delivers hyper-personalized experiences.

In order to gain the credence of a wary audience, we have to stop selling and start communicating. Advertisements have become invisible to most and for those who still see them, skepticism has replaced intrigue.

The grandfather of the digital video space is still looking pretty youthful. Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.

9 of the 10 Top 10 Multicultural (MC) Millennial Designated Market Areas (DMAs) are among the Top 10 Overall Millennial DMAs in the U.S.

NBCU Telemundo Enterprises announced the launch of Telemundo Films, a new business unit under its Telemundo Studios operation that will develop, produce and market feature films in English and Spanish for the growing movie-going US Hispanic market.

NPB has enlisted multifaceted Puerto Rican actor, singer-songwriter, host and pork lover, Carlos Ponce, to heat up kitchens across America and bring ‘El Sabor de Hoy’ campaign to life.

The series marks the first co-production between Univision Story House and Netflix.

93.1FM Amor of Spanish Broadcasting System, Inc. (SBS) has announced the premiere of its new morning show, “La Bodega de la Mañana”.

ThinkNow Research announced the results of its fourth annual ThinkNow Pulse Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians and non-Hispanic whites in the U.S.  Major findings from the study include 43 percent of Hispanics state their household financial situation has improved compared to this time last year, followed by 39 percent African-Americans and 38 percent of whites.

While agencies morph into something different, they are encountering new competition in the form of consulting agencies looking to broaden their areas of influence.