By Gonzalo López Martí – Creatve director, etc. / LMMiami.com
The TV commercial titled “Best Friends” was developed under Honda’s ‘Power of Dreams’ strategy and is a follow up of the award-winning “Space for Dreams”, a previous CR-V spot created by Orcí.
This marks the second consecutive year that Bud Light breaks a Spanish-language ad during the Super Bow and this marks the first-time ever that Estrella Jalisco is featured in a Super Bowl ad.
2016 was rife with stories pointing out the decay of advertising. The saddest of those suggest we have lost our way. If so, the reason would be that the landscape has changed.
Sir Martin Sorrell announced at a conference I attended toward the end of last year that Zero-Based Budgeting (ZBB) was the biggest threat to the marketing and advertising industries that would bite in the next year, 2017. To be honest, I’m sure this is a worry for the country’s highest-paid executive, that huge mega contracts don’t just roll over but are instead replaced by brands commissioning work as and when needed. But what I’m discovering from smaller agencies is that it could be a godsend.
The lines between market research and marketing data are blurring. This really comes as no surprise, however. The convergence of these two disciplines was bound to happen at some point. While both industries are grappling with the implications of what this phenomenon means for the way they conduct research, startups shops are seizing the opportunity. By Mario Carrasco -ThinkNow Research
No brand or category exists in isolation from the world. To treat them as such is to miss one of the richest inputs into their success.
We know the following truths about Millennials: They are the most highly educated generation. They are digitally savvy. They work to live. By Karla Fernandez Parker – Sensis
Since the inception of our nation — and as recently as 2013 — lawmakers have periodically eyed advertising as a potential source of tax revenues because its long-term effects can make it seem more like an investment than an expense. After studying a wide array of research on the issue, two professors from Loyola Marymount University in Los Angeles have concluded that there is no basis for changing the current treatment of advertising as a short-term expense. By Erich Decker-Hoppen, director of communications for MASB
Interest in influencer marketing continues to increase—and prices are rising in tandem—but measurement capabilities haven’t kept pace.
The winning focus for any consumer packaged goods brand is stated in its name — the consumer. These brands, more than any other, are faced with the challenge of ensuring their consumers have an effective and seamless marketing experience. In light of this focus, the CPG brands that will reign supreme in the marketing landscape are those that move away from a multi-channel approach and begin directing their marketing power towards true omni-channel tactics.
LBI Media, Inc. announced that it has signed a multiyear agreement with DISH to expand its Estrella TV Network’s presence and distribution in U.S.
Univision, UniMás, and Galavisión are once again on Charter Communications’ Spectrum systems nationwide. By Adam R Jacobson – RBR + TVBR
Integrated communications firm Elasticity today unveiled Elasticity Multicultural, a new practice group led by Alejandro “Alex” Duplan.
Coral Gables based Zubi Advertising has been sold to WPP Group owned GTB. With this acquisition WPP has consolidated the entire Ford Motor Company account under its roster of agencies.
Univision, UniMás and Galavisión went dark on Spectrum across the nation, leaving subscribers in New York and Los Angeles without a key source of Spanish-language programming. By Adam R Jacobson – RBR + TVBR
Among the many things making headlines these days is the wall that President Donald Trump has promised to build along the U.S.-Mexico border. This wall is meant to keep Mexicans from coming to the U.S. illegally and taking advantage of all the “Land of Opportunity” has to offer. For the nearly 120 million people living in Mexico and 33 million-plus Mexicans living in the States, this wall is also a separation of cultures and a dismissal of the impact Latinos have on the U.S. economy and society. By Maria Amor – V.P. Havas FORMULATIN
Not surprisingly, Hispanics are showing up to watch the crown jewel of all football events year after year. They’re not only doing it in big gatherings with their friends and family, but are watching in-language broadcasts, either streaming or on cable. What does this year hold for Hispanic viewership? We can predict that the number of Hispanics tuning in to watch will only grow larger. Will you be watching this year and, most importantly, what delicious snack will you be taking to your watch party? Courtesy of Lopez Negrete Communications
“Data-driven,” in short, is now the standard for how successful businesses manage their advertising and marketing efforts all around the world. And in the process, its practitioners are serving to elevate the role and contribution of the marketing function itself, which now serves as the central hub for orchestrating customer experiences that are richer, more compelling and more profitable for all parties to the engagement.
The Hispanic Public Relations Association (HPRA) voted to elect Yvonne Lorie—founder ReFresh PR and 2013 HPRA PRemio PR Achievement Award recipient— president of the 2017 National Board of Directors. Lorie served as president-elect of HPRA in 2016, after joining the national board in 2014 where she served as Secretary and then VP of Programming.
