News

Deloitte’s sports professionals predict that innovation and disruption will dominate 2017, whether it is nontraditional media pursuing sports rights or teams optimizing fan experience beyond the stadium.

Spanish Broadcasting System, Inc. (SBS) announced that controversial entertainment journalist Javier Ceriani will be joining the cast of “Esta Noche Si” on weekdays at 9:00 pm (EST), 8:00 pm (CT), 7:00 pm (MST) and 6:00 pm (PST).

Burson-Marsteller announced that Mike Fernandez has been named U.S. CEO, effective immediately. Fernandez succeeds Michael Law who becomes Worldwide Executive Vice President, also effective immediately. Both Fernandez and Law will report to Worldwide President Kevin Bell.

Univision Communications Inc. (UCI) announced that Rosemary Mercedes has been promoted to executive vice president and chief communications officer, effective immediately. Mercedes, who has been serving as interim head of Corporate Communications and Public Relations since August 2016, will continue to be based in New York and will report to Randy Falco, president and Chief Executive Officer of UCI.

Café Bustelo continues challenging Latino students to submit an 800-word essay in English or Spanish for an opportunity to win a scholarship.

Once content is developed, how it’s promoted and distributed can make or break its impact.

Last December… wait, that was now LAST YEAR! So I guess I first should wish you a happy, prosperous, transparent and integrated 2017. So anyway, in December, I was fortunate enough to attend a session with about 30 World Federation of Advertisers (WFA) global marketing procurement leaders. Due to the spacing of the holidays I did not have a chance to write about the event until now. Instead I had two weeks off. But given that this is about predictions for 2017, I think now is as good a time as any.

It’s a new year, and the Interactive Advertising Bureau  is churning out the same old BS: “Digital Ad Market Soars 20% in Q3, Approaches $18 Billion”

72% of marketers consider data analysis more important than social media skills  [REPORT]

NBCUniversal Telemundo Enterprises named Monica Gil to the newly created position of Executive Vice President of Corporate Affairs. In this new role, she will have oversight of the company’s corporate communications, government relations, and community relations efforts.

Iveliesse Malavé, former Vice President of Consumer and Entertainment Public Relations at Univision Communications Inc., launched The CC Shop

As part of the newly renovated Azteca America daytime show “Venga la Alegría”, actor and singer Patricio Borghetti will join the team as one of the principal hosts of the show.

NBC UNIVERSO will premiere “Niño Santo,” the popular Mexican original drama series, starring Karla Souza and Jose Maria de Tavira on Wednesday, January 11 at 10pm/9C.

Cine Mexicano announced the premiere of Las Batallas de Celaya, a critically acclaimed miniseries starring Mexican superstar Kate del Castillo and produced by Eric del Castillo.

Telemundo Deportes announced “Día de Gallos,” the first-ever sports podcast offered by a U.S. Spanish-language broadcast network

At its December monthly board meeting, AHAA: The Voice of Hispanic Marketing elected four members to its Board of Directors: founding board member and former AHAA president Daisy Expósito-Ulla and newcomers Lee Vann, Sandra Alfaro and Gonzalo Del Fa. 

As 2016 ends, there’s no denying that the booming Hispanic market made headlines – in the political and economic sectors as well as in digital and consumer trends. But what does 2017 mean for Hispanic marketing? At AHAA, we believe we will see an increase in multicultural media spend by just under ten percent with digital accounting for about a third of that growth. Still lagging behind the general market, digital media investment is on the brink of an explosion in the Hispanic and multicultural sectors, and we anticipate big gains in search advertising and live video formats in the next two years.  By: AHAA Chair Linda Gonzalez, president of viva partnership

Teenagers beware–mothers are finding new ways to share your baby pictures. Evolving technology is being adopted, consumed and leveraged in different ways by a variety of groups, including the women who serve as backbones for their families.

After dropping to a three-year low last year, consumer purchases of smartphones are expected to rebound this year, fueled by better security, new functions, improved performance and device refresh schedules, a global Accenture survey finds.

Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others. A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. Americans are using social media in the context of work (whether to take a mental break on the job or to seek out employment), while also engaging in an ongoing effort to navigate the complex privacy issues that these sites bring to the forefront.  By Shannon Greenwood, Andrew Perrin and Maeve Duggan