News

AHAA: The Voice of Hispanic Marketing (AHAA) has rebranded its Hispanic marketing directory to launch the 2016 Hispanic Market Guide, available for free of charge. This comprehensive digital guide provides a detailed look at Hispanic consumers, Hispanic media, top advertisers and agencies, and features data from Nielsen, Cision, and the U.S. Census.  DOWNLOAD FOR FREE HERE.

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2016 Hispanic Market Overview.  DOWNLOAD HERE FOR FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2016 Hispanic TV Upfront Report.  View and download for FREE

With multicultural consumers a significant and growing part of the U.S. population, brands and retailers can not ignore the unique tastes, preferences and traditions of African-American, Hispanics and Asian-Americans both during the holidays and year round.

Nielsen announced an increase in the panel in 48 Portable People Meter (PPM) markets as part of its ongoing efforts to advance audio measurement. Nielsen will boost the effective sample size of the panel by 10% across all markets and demographics starting mid-2017.

LAPIZ was named the official agency of record for Advance Auto Parts’ general market business. The agency has managed the retailer’s Hispanic market work since 2014, and will now lead marketing efforts for both general and Hispanic markets across North America.

Noticias Telemundo presents the US premiere of the acclaimed documentary “Astral,” a revealing look at the hardships experienced by immigrants attempting perilous voyages across the Mediterranean Sea to reach the safety of European ports, this Sunday, December 25 at 11:30 AM ET/10:30 CT.

Make your bed, then sleep in it. Right? Well, whenever something happens in the advertising industry that brands don’t like, it’s well worth a little more self-examination behind the causes. Sure, big agencies are not exactly innocent creatures who should avoid blame — but let’s be honest, 2016 has been the year of blaming agencies for everything under the sun. So how about a reality check?

Two things we heard a lot about in 2016 were “autonomous cars” and “bots,” but rarely in the same sentence. True, they both share the common thread of AI, which powers the “self” in self-driving cars (computer vision, decisioning) and the chatty personalization of bots. But that’s where the similarity ends, because most bots don’t employ real AI or machine learning, but are just collections of “if-then” statements in a new package.

When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the US, lending some spark an otherwise flat “omnishopping” environment.

Even the most data-driven company is working blindly when it comes to understanding what it gets from spending on digital advertising.  By Kenji Govaers, Matthew Meacham and Guy Brusselmans

Ask any journalist, and you’ll find out just how overfilled their inboxes have become in the past decade. In fact, we asked about 1,300 writers, editors, and contributors for some specific numbers. This is what we found.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Last week I elaborated on the awkward way some people offer me money to plug their faux-news, products &/or services in my weekly op-ed.
• I repeat: there are other legit ways to promote your wares properly, possibly with much better results & ROI than clumsy make-believe journalism.
• Just call me and we’ll discuss.
• As you can imagine, I also receive tons of press releases all the time.
• Lots and lots.
• In the majority of cases, said PR efforts are shotgun approaches blasted wholesale to every single publication in America and beyond.
• No news new there.
• Most go utterly ignored.

As digital video technology rocks the boat, the hegemony of Nielsen television ratings, GRPs and age/gender demographics is being challenged by splintered metrics for TV platforms ranging from national and local TV to VOD, OTT and programmatic, from linear to mobile and addressable … among others.  What measurement methods and metrics make sense for this new landscape?

Telemundo Deportes rolled out a six-month multiplatform promotional campaign for the kick-off of the FIFA Confederations Cup 2017 which will take place in Russia in June.

TeleXitos announced that Airwolf and Knight Rider will air on the network for the first time beginning Monday, January 2, 2017.

Univision Deportes announced that it is rounding out its portfolio with the launch of a new national sports radio network called Univision Deportes Radio.

Given the healthy short- and long-term impact of media advertising, marketers should realign a share of promotional dollars to media to stop brand erosion. This shift will enable marketers to reinforce brand equity, support shopper loyalty and drive consistent brand growth.

Marketers have long wanted to get inside the heads of their customers. Getting onto the smartphones they hold in their hands may be the next best thing.  By Laura Beaudin, Wendy Grad, Elizabeth Spaulding and John Grudnowski