News

In December, we look forward to a new year.  We make predictions and resolutions for how we’ll tackle the coming months.   We dig deep into ourselves, become very introspective and (hopefully) find ways to become better peopl

When it comes to formal workplace training, a majority of Americans who are employed full- or part-time say that they have received some form of instruction from their currently employer, including one in five who say that they have received formal training mostly online (20%) or in a classroom (16%), and another 30% who say that their training has involved a mix of both online and classroom components

The Futurestep division of Korn Ferry  has shared its 2017 predictions for talent acquisition. Based on insights from recruitment experts from around the world, the list reflects trends that have emerged during the past 12 months as well as those predicted to dominate during the coming year.

The U.S. Census Bureau released the country’s top 1,000 surnames by race and Hispanic origin and those that occurred 100 or more times in the 2010 Census.  Hispanic surnames represent 40% of Top 15 Surnames.

NBC UNIVERSO announced the premiere of “Niño Santo” the popular Mexican original series, starring Karla Souza and Jose Maria de Tavira on Wednesday, January 11 at 10pm/9C.

The Univision Creator Network (UCN) announced a partnership with Golden Boy Promotions, Oscar de la Hoya’s national boxing promotional company, to develop digital native content for Golden Boy’s YouTube channel.

Research by Green 2.0 and University of Michigan Professor Dorceta Taylor previously found that people of color hold just 12% of leadership staff positions and 4.6% of board seats at environmental NGOs and foundations. Diversity Derailed, by Maya Beasley of the University of Connecticut, examines the search firms often used to fill these high-level roles. Among the results, the research found that 87.5% of search firms have encountered bias during past searches and 68.8% only mandate a diverse slate when their client prioritizes it.

Healthcare marketing is in the midst of a dramatic transition. This transition is being dictated by the behavior and preference of the patients and physicians we serve. While we are generally less dependent on mass media, we are still very much under its spell. The allure and tradition of mass media continues to shape strategies and execution in ways that we may not realize.

Social media is a major player in the most important conversations in media and marketing—including hot-button topics such as attribution, live streaming, digital video advertising and messaging.

Partnership for a Healthier America has selected Pólvora Advertising to provide guidance in marketing and advertising in the Los Angeles market.  

When it comes to holiday ads, mass merchandisers comprise over half of the total retail category’s Gross Ratings Points (GRPs), measuring ad impressions, during the holiday months. And not surprisingly, there is a significant increase in mass merchandiser ad spend (and overall retail ad spend) during the holidays compared to the rest of the year. However, that is not the case across all advertiser categories.

Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation.

To complement ESPN Deportes’ coverage of the NBA during Christmas Day and in an effort to serve a broader Hispanic audience, ESPN2 will simulcast ESPN Deportes’ Spanish-language coverage of the L.A. Clippers vs. Los Angeles Lakers as the two teams meet for the first time this season, live at 10:30 p.m. ET.

Sports have always been associated with emotional exchanges.

Visual trends can be difficult to identify as they are happening, but Getty Images manages to do just that. For its annual trend report, the photo service analyzes imagery in pop culture and advertising, as well as data from its 400 million annual downloads, to predict the visual trends that will shape the year to come.

The nature of television and viewership are morphing, but a serious lag in measurement capabilities is impeding marketers’ ability to leverage the new dynamics, says George Musi, SVP, head of analytics and insight at Optimedia.

This year, Captura Group found 10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest in Hispanic marketing, reap the positive results, and be a hero.

The new report—titled “Connected Interaction to Power Brand Attraction”— explores the many ways digital transformation has impacted marketing and the organization’s ability to grow and profit from expanded relationships with customers.

If a single word could represent the U.S. marketing industry in 2016, what would it be? According to the members of the ANA (Association of National Advertisers), that word is transparency.

I spent last week in New York and met with a variety of media owners. I sat with a very large local radio network, a large national outdoor company, a company that sells targeted TV ads, and a digital advertising platform.  By Maarten Albarda