News

According to our new quantitative study, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration.

Native-born children of a foreign-born parent, also known as the second generation, were more likely to be college-educated and have higher incomes than their parents’ generation, according to a first-ever report from the U.S. Census Bureau.

Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride.  

Hemisphere Media Group, Inc. announced that in partnership with leading Colombian content producers, Radio Television Interamericana S.A., Compania de Medios de Informacion S.A.S and NTC Nacional de Television y Communicaciones S.A., it will acquire the concession license for Canal Uno in Colombia.

iHeartMedia announced that Jose Gadea has been named Program Director for La Preciosa Network, effective immediately

Anomaly announced the promotion of two of our executive into newly created positions across our fast expanding, and continually evolving, network.

Climate change is not a new issue for Latinos. More than 60 percent of U.S. Latinos live in the states most affected by air pollution, high temperatures, flooding, and other climate impacts, making them disproportionately vulnerable to health and economic risks. As a result, Latinos – especially Spanish-speaking Latinos – are aware of and support climate solutions considerably more than Americans overall.

Social media has evolved far beyond its media roots into a robust engagement platform that has deep implications for brands.

Millennials are digitally savvy, increasingly segmented and highly unpredictable. They expect to be able to shop anywhere, anytime and want seamless, personalized experiences across multiple platforms — from tablets to smart devices to home computers.

Millennial women (ages 18-34) accounted for about 33 percent of the user base for cosmetics and skincare and almost 50 percent of heavy buyers of both categories (defined by the number product types of each category purchased). Over the last three years, there has been a sharp rise in the amount of cosmetics purchased by Hispanic women and they now account for 15 percent of all category buyers, 24 percent of all heavy buyers of cosmetics, and 20 percent of heavy skincare buyers. The skew in purchasing toward high income purchasers continued, but the study showed a dip in purchasing after the $99,000 per year in earnings mark.

The rising adoption of virtual reality (VR) and augmented reality (AR) by advertisers and consumers will deliver transformative creative experiences. Yet as much as creative and production shops will need to change to meet the new artistic and technical demands, media shops will face the more critical questions.

But if everyone is authentic, can it still be a differentiating factor? If even the most processed food products are touting their “real ingredients,” how can truly natural and organic brands stand out? At this point of saturation, authenticity can no longer be a true point of difference.

In 1964, media visionary Marshall McLuhan coined the indelible phrase “the medium is the message,” all but predicting the Internet and how advances in communications technology would come to shape the symbiotic relationship between what is said and how. The ascendency of digital, social, and mobile has progressively empowered once-passive consumers, now equal partners in content selection, redistribution and even creation. The good news is that digital channels provide unprecedented opportunities for targeting and personalization; the bad news is audiences now control how and with what they engage, tuning in and out as they desire.

Does the advertising of your TV content — a commercial, a TV program – have any “curious empathy”?

We’ve reached a crisis in listening: a study found that the average large organization devoted 80 percent of its resources to broadcasting its messages to the public or clients and only 20 percent on listening. However, creating compelling content that resonates with your audience and drives its behavior begins with listening.

Diversifying and evolving inspired by LATISM’s “Best Latina Network Leader” 2016, Lynn Ponder, founder of WebCityGirls influencer brand announced the arrival of #UnstoppableLATINAS Leadership Summit 2017.

A survey of advertising and marketing executives indicates that, of a variety of emerging technologies, the internet of things (IoT) is seen as the most important.

But breakthrough innovation is challenging. Moreover, most new product launches are “small” or “sustaining” innovations, which include the many, many brand extensions that large companies launch year after year. These launches are absolutely essential for growing existing brands and defending shelf space.  By Delphine Bourgeois, VP, Nielsen Innovation Practice

NBC UNIVERSO announced it added “Sons of Anarchy” en Español to its upcoming 2017 slate.

Azteca America announced that full-power station WGEN Miami will join its growing station group. The network has signed an affiliation and sales agreement and beginning on December 1, 2016, WGEN will air Azteca programming on channel 8 in Miami.