News

According to a recent online study conducted by Ipsos on behalf of Offers.com, more than nine in ten (94%) Americans over the age of 18 are making purchases online, including 7% who report making online purchases more than once a week. More than one in ten say that they are making online purchases weekly (14%), and another two in five do this on a monthly basis (36%) or again at least a few times a year (37%). In contrast, only 6% of Americans over the age of 18 say that they never make online purchases.

Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action.  By Helen Mayhew, Tamim Saleh, and Simon Williams

There were 8 million unauthorized immigrants in the U.S. working or looking for work in 2014, making up 5% of the civilian labor force, according to new Pew Research Center estimates using government data. The number was unchanged and the share was down slightly since 2009, the year the Great Recession officially ended.

Where morale is low, the chances of having mediocre talent working on clients’ business is high, since there will be a real challenge to attract and retain top talent, with all the consequences you can imagine (or have experienced). It sounds as bad as it is.

Grupo Gallegos announced that it has been named creative and strategic agency of record (AOR) for NEXjet Corporation, the full-service jet charter and aircraft management company based in Long Beach, Calif.

The customer relationship management (CRM) market has exploded in recent years, particularly among retailers, business and financial services companies, and technology companies. Not on the list? Healthcare.

Estrella TV announced the premiere of the social awareness Spanish language music video “Where Is The Love”. The show will air live nationally on the Estrella TV network on November 3, 2016 7:00 PM ET/6:00 PM Central.

Burson Latino, Burson-Marsteller’s team dedicated to helping clients connect and engage with U.S. Hispanic population, has partnered with TINT, a social media marketing platform that connects brands and fans, to create www.latinovoicesandvotes.com, a bilingual social hub for Latino-focused news, content and online conversations in the last 100 hours of the 2016 U.S. presidential election.

Horizon Media announced that it is launching a dedicated multicultural social solution to help the agency’s clients maximize brand influence through organic engagements, influencer relationships and strategic paid media within the multicultural space.

We’ve heard it before… Hispanics over-index on all things digital, mobile and even social.  Here at Univision, we’re able to go a layer deeper into Hispanics’ digital habits, using a mixture of proprietary and syndicated insights that only we can offer.  In our latest Hispanic 411 webinar, The Digital Boost: Influencing Hispanics’ Path to Purchase.  By Roberto Ruiz / Univision Insights

Demographics and buying behavior are critical for any company to understand consumer preferences and demand. But today’s retailers need to understand shoppers beyond race and gender segments. Every shopper has a specific need that drives where they shop and what they buy. And disabled consumers are no exception—they have their own unique preference that should command personalized attention from manufacturers and retailers.

There’s a trend in digital marketing that will result in what I am referring to as Connected Creativity.  It’s the ability for marketers to leverage data, create more engaging, more personalized storylines across channels and devices, and be truly creative in their execution.  This three-dimensional strategy represents the evolution of the role of creative in a digitally driven marketing environment.  

A deep dive into the impact of politics on consumers, and the brands courting them.

The U.S. Census Bureau awarded its 2020 decennial census integrated communications contract to Young & Rubicam (Y&R).

The FCC’s new rules require Internet Service Providers (ISPs) to obtain opt-in consent to use and share “sensitive data,” a term defined now by the FCC to include all web browsing and application use history when linked to a device alone. This is unprecedented. It also could seriously undermine the support that data-driven advertising provides to on-line commerce.

According to August 2016 polling by Strata, nearly 60% of ad agency professionals said they were fearful about the inventory quality available when engaging in programmatic buys. And it’s an anxiety that has grown along with programmatic buying itself: In May 2015, only 48.0% were concerned about this.  Transparency of inventory was yet another top fear, and it too had grown since May 2015. A little more than half (or 52.7%) of those polled said this was problematic.

In 2016, the workforce is undergoing a seismic change as 3.6 million Baby Boomers are set to retire, one-fourth of Millennial workers will take on management roles and Generation Z (those born between 1994 and 2010) has started to enter the workforce

So, yes, this is another article about selling to millennials. In 2016 alone, millennial buying power is estimated at $600 billion. That will only continue to surge as their incomes increase and they reach their peak spending years. Here, we look at four things CPG brands should keep in mind in their shopper marketing and consumer promotion plans targeting this vast, sophisticated group of consumers.

While streaming music has certainly taken off over the last few years, radio continues to reign as the go-to music listening format and device for US consumers.

Univision Digital announced the launch of “CNCO Evolution,” a new web series that tells the story of how the winners from “La Banda” are dealing with their newfound success and how they prepared for the launch of their first album, Primera Cita.