By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- Pepe Beker, an Argentine adman (and avid marathoner) who’s had an outstanding professional career in México working for various multinational agencies and now runs his own wildly successful shop in CDMX told me once that, in his opinion, the countries that boast the best advertising are those in which ad professionals ride public transportation.
- It’s a soundbite, of course.
- A very insightful one, lemme tell you.
- Methinks it carries a gigantic truth that can be applied to most lines of business.
Telemundo announced the appointment of industry veteran Daniela Chaparro Vegas to Vice President of Marketing. In this role, she will spearhead the strategic development and execution of all marketing initiatives for Telemundo, helping to grow the network’s brands and ratings.
An exclusive study for Entrepreneur Magazine’s November issue, Ipsos and Entrepreneur examined how Americans self-identify as entrepreneurs. More than one in five Americans (22%) strongly identify with the term. Men (29%) are almost twice as likely as women (16%) to consider themselves entrepreneurial.
A recent study by Valassis found that multicultural consumers are more likely to spend over two hours each week looking for coupons and deals than your average consumer. Additionally, over 50 percent of the multicultural consumers surveyed said they use print coupons, with the new report showing how they embrace technology to help them save.
2.5 quintillion Bytes of data is created every day which would fill 10 million Blu-ray discs. These discs when stacked on one another, would measure the height of 4 Eiffel Towers, per Ben Walker of Voucher Cloud. Companies are scrambling to store all this data and data scientists are now one of the most sought after careers as we try to make sense of all of this data. The potential for big data to solve company, country, and global problems seems infinite. Yet many companies have yet to make sense of the data they are gathering. While Data Scientists are key to structing and analyzing the data, I argue that we will need Data Artists to make the data accessible to the c-suite and beyond for us to take big data beyond the numbers. By Mario X. Carrasco – ThinkNow Research’s Managing Partner.
According to a recent online study conducted by Ipsos on behalf of Offers.com, more than nine in ten (94%) Americans over the age of 18 are making purchases online, including 7% who report making online purchases more than once a week. More than one in ten say that they are making online purchases weekly (14%), and another two in five do this on a monthly basis (36%) or again at least a few times a year (37%). In contrast, only 6% of Americans over the age of 18 say that they never make online purchases.
Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action. By Helen Mayhew, Tamim Saleh, and Simon Williams
There were 8 million unauthorized immigrants in the U.S. working or looking for work in 2014, making up 5% of the civilian labor force, according to new Pew Research Center estimates using government data. The number was unchanged and the share was down slightly since 2009, the year the Great Recession officially ended.
Where morale is low, the chances of having mediocre talent working on clients’ business is high, since there will be a real challenge to attract and retain top talent, with all the consequences you can imagine (or have experienced). It sounds as bad as it is.
Grupo Gallegos announced that it has been named creative and strategic agency of record (AOR) for NEXjet Corporation, the full-service jet charter and aircraft management company based in Long Beach, Calif.
The customer relationship management (CRM) market has exploded in recent years, particularly among retailers, business and financial services companies, and technology companies. Not on the list? Healthcare.
Burson Latino, Burson-Marsteller’s team dedicated to helping clients connect and engage with U.S. Hispanic population, has partnered with TINT, a social media marketing platform that connects brands and fans, to create www.latinovoicesandvotes.com, a bilingual social hub for Latino-focused news, content and online conversations in the last 100 hours of the 2016 U.S. presidential election.
Horizon Media announced that it is launching a dedicated multicultural social solution to help the agency’s clients maximize brand influence through organic engagements, influencer relationships and strategic paid media within the multicultural space.
We’ve heard it before… Hispanics over-index on all things digital, mobile and even social. Here at Univision, we’re able to go a layer deeper into Hispanics’ digital habits, using a mixture of proprietary and syndicated insights that only we can offer. In our latest Hispanic 411 webinar, The Digital Boost: Influencing Hispanics’ Path to Purchase. By Roberto Ruiz / Univision Insights
Demographics and buying behavior are critical for any company to understand consumer preferences and demand. But today’s retailers need to understand shoppers beyond race and gender segments. Every shopper has a specific need that drives where they shop and what they buy. And disabled consumers are no exception—they have their own unique preference that should command personalized attention from manufacturers and retailers.
There’s a trend in digital marketing that will result in what I am referring to as Connected Creativity. It’s the ability for marketers to leverage data, create more engaging, more personalized storylines across channels and devices, and be truly creative in their execution. This three-dimensional strategy represents the evolution of the role of creative in a digitally driven marketing environment. 
A deep dive into the impact of politics on consumers, and the brands courting them.
The U.S. Census Bureau awarded its 2020 decennial census integrated communications contract to Young & Rubicam (Y&R).
The FCC’s new rules require Internet Service Providers (ISPs) to obtain opt-in consent to use and share “sensitive data,” a term defined now by the FCC to include all web browsing and application use history when linked to a device alone. This is unprecedented. It also could seriously undermine the support that data-driven advertising provides to on-line commerce.
