News

Consumer packaged goods companies routinely invest millions of dollars seeking to uncover and define universal human truths that will deeply connect consumers to their brands.

Our team recently took the opportunity to travel to Cuba to get to know the Cuban people better and understand their beliefs, customs and norms as they are today, 50+ years after the revolution and the embargo. This initiative allowed us to develop better ways to navigate the logistical aspects and most appropriate methodologies, to be used when working with this population, which has basically never been exposed to consumer research.

Ogilvy Public Relations today announced that Andrea Romero has been named Vice President of Corporate Communications, USA effective immediately. 

A newly released study by Richards/Lerma and The University of Texas at Austin, Stan Richards School of Advertising & Public Relations has uncovered key differences between Millennial ethnic segments regarding their perceptions and ideals regarding U.S. issues and politics. The national study, “Millennials Deconstructed” was conducted among 1,000 Millennials aged 18-34 with representation across White, Black, Hispanic, and Asian ethnicities and reveals many counterintuitive assumptions that prove just how dynamic the social fabric of our nation has become.

A new Quant-Qual study by Santiago Solutions Group titled “Gen Z: Hispanics vs. White Non-Hispanics on Aspirations, Stress, Family and the Influence of Culture”, revealed many ways in which Gen Zers are heightening beliefs and developing distinct behaviors as opposed to Millennials when they were 13-20 years of age. 

Holiday spending is expected to reach its highest point since the Great Recession, increasing 10 percent compared with the 2015 holiday season, according to PwC’s 2016 Holiday Outlook. However, this isn’t all good news for store-based retailers, as consumers stated they increasingly prefer to receive gifts of travel and entertainment rather than traditional gifts.

Berkshire Hathaway’s Duracell brand and its agency Anomaly received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for “Stay Connected,” a campaign that told the story of how a grandfather overcomes a hearing disability.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Rule number one of good manners: never discuss politics or religion at the dinner table.
• Then again, this is not the dinner table.
• This is a marketing & advertising publication.
• Politics has never been so deeply permeated by marketing & advertising as we’re witnessing these days.
• So here we go again.

Aflac announced the launch of a new national Hispanic marketing campaign.

For the seventh consecutive year, Semana de La Mujer (Ladies Week) returns to ESPN Deportes to support breast cancer awareness and highlight the significant roles women play in today’s world of sports.

Telemundo Deportes presents Pope Francis’s second “United for Peace” soccer match

Univision Deportes and Major League Baseball (MLB) have announced a partnership that will make Game 3 of the National League Division Series available in Spanish.

Gio Alma is known as our industry’s go-to photographer when divas want to look their best.   Karla Martínez and María Celeste Arrarás have him on speed dial for a reason.

The ANA (Association of National Advertisers) today announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.

The shortlist for the 2016 USH Creative Awards that will honor the winners on Wednesday October 12,th, 2016 at the Colony Theatre in Miami, FL was dominated by Coconut Grove, FL based ALMA.

The robots are coming for jobs, and many who believe that they’re exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.  That includes marketers.  Patricio Robles is a tech reporter at Econsultancy

Understanding consumers’ behavior as they switch between devices remains one of the toughest challenges facing marketers today. According to recent research investigating marketers’ digital capabilities, the problem doesn’t seem to be getting any easier.

After a smashing launch success of #UnstoppableLATINAS Miami, I created a visual infographic as a token of appreciation for marketers and brands who jumped on board for the launch of an original way of engaging the community online.   By Lynn Ponder / WebCityGirls

LBI Media, Inc. announced the promotion of Scott Haugenes, VP of new business development, to the helm of Estrella TV’s national sales and marketing teams.

LBI Media, Inc. announced the appointment of Andrea Ospina to the newly created role of vice president of local news for Estrella TV’s flagship O&O station in Los Angeles, KRCA.