News

Understanding consumers’ behavior as they switch between devices remains one of the toughest challenges facing marketers today. According to recent research investigating marketers’ digital capabilities, the problem doesn’t seem to be getting any easier.

After a smashing launch success of #UnstoppableLATINAS Miami, I created a visual infographic as a token of appreciation for marketers and brands who jumped on board for the launch of an original way of engaging the community online.   By Lynn Ponder / WebCityGirls

LBI Media, Inc. announced the promotion of Scott Haugenes, VP of new business development, to the helm of Estrella TV’s national sales and marketing teams.

LBI Media, Inc. announced the appointment of Andrea Ospina to the newly created role of vice president of local news for Estrella TV’s flagship O&O station in Los Angeles, KRCA.

There’s no denying the growing influence of multicultural consumers in the U.S. Hispanic consumers are of particular relevance, given their growing numbers and spending prowess. Their influence on the media landscape is equally noteworthy, including radio.

According to Reuters / Yahoo Finance, Mexican broadcaster Televisa said on Wednesday it had signed content distribution deals with NBCUniversal and its Spanish-language unit Telemundo to expand its selection of films and series, boosting its streaming video service, blim.

More than half of executives believe there are several hurdles to overcome to keep their businesses in sync with today’s digital world. According to April research, these include discerning new customer habits, a lack of data and legal woes.

According to AHAA: The Voice of Hispanic Marketing, many marketers are misapplying Total Market strategies resulting in devastating effects in multicultural market share.

A key finding in the work the Association of National Advertisers, or ANA, has been doing on the media transparency issue over the past two years is that the contracts between marketers and their media agencies are at the very heart of the controversy.  By Bill Duggan, Group EVP, ANA

Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA.

The patient as the consumer. You’ve heard this one before. Additionally, you’ve probably read about how you, as a healthcare marketer, need to view patients through that lens from now on. But how do you actually turn that insight into action? Before answering that question, we should be asking ourselves how accurate the “consumer” label is.

If we follow consumers across various devices, we find they spend most of their time with TV, in its live and recorded formats. But the tale of TV time spent is actually two separate stories, as explored in a new eMarketer report, “Television Update Fall 2016: Is the Surge in TV Ad Spending a Normal Shift or a Trend?”

The Story Room announced that Arlene Armenteros, formerly VP Client Services of Nobox, and Eddie Zaldivar, formerly Performance Lead at Omnicom Worldwide LATAM will be joining The Story Room at newly created positions based in Miami.

LBI Media, Inc., parent company of the Estrella TV Network, announced a new agreement with AT&T* for carriage of Estrella TV on DIRECTV.

The typical project manager has lots of responsibility and very little authority. To make things even more challenging, the typical project plan bears little resemblance to reality. Achieving successful outcomes under these conditions is not easy. Remember and apply these guidelines, and you’ll significantly increase your odds for success.  By Dave Po-Chedley, Cambridge Consulting

The recent disclosures by Facebook that they overestimated video viewing for two years is troubling. While ANA recognizes that “mistakes do happen,” we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require.  By Bob Liodice, President and CEO, ANA

The Interactive Advertising Bureau (IAB) released the “What Works & Why: IAB Global Insights Report 2016,” showcasing case studies exploring two dozen award-winning campaigns from around the world, and featuring perspectives from 28 leaders across the international digital marketing and media landscape.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• When Al Ries and Jack Trout came up with the concept of “positioning” back in the early 80s they used 7Up as the perfect example.
• 7UP, they claimed, had carved a solid market niche for itself by “positioning” itself as the opposite of cola.
• The “uncola”.
• Cut to 2016.

Spanish Broadcasting System, Inc. (“SBS”) announced the addition of a full video channel line-up to its LaMusica music streaming app.

NBCUniversal Telemundo Enterprises announced the appointment of Luis Rosero to Vice President, Government Affairs.