By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Aflac announced the launch of a new national Hispanic marketing campaign.
For the seventh consecutive year, Semana de La Mujer (Ladies Week) returns to ESPN Deportes to support breast cancer awareness and highlight the significant roles women play in today’s world of sports.
Telemundo Deportes presents Pope Francis’s second “United for Peace” soccer match
Univision Deportes and Major League Baseball (MLB) have announced a partnership that will make Game 3 of the National League Division Series available in Spanish.
Gio Alma is known as our industry’s go-to photographer when divas want to look their best. Karla Martínez and María Celeste Arrarás have him on speed dial for a reason.
The ANA (Association of National Advertisers) today announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.
The shortlist for the 2016 USH Creative Awards that will honor the winners on Wednesday October 12,th, 2016 at the Colony Theatre in Miami, FL was dominated by Coconut Grove, FL based ALMA.
The robots are coming for jobs, and many who believe that they’re exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried. That includes marketers. Patricio Robles is a tech reporter at Econsultancy
Understanding consumers’ behavior as they switch between devices remains one of the toughest challenges facing marketers today. According to recent research investigating marketers’ digital capabilities, the problem doesn’t seem to be getting any easier.
After a smashing launch success of #UnstoppableLATINAS Miami, I created a visual infographic as a token of appreciation for marketers and brands who jumped on board for the launch of an original way of engaging the community online. By Lynn Ponder / WebCityGirls
LBI Media, Inc. announced the promotion of Scott Haugenes, VP of new business development, to the helm of Estrella TV’s national sales and marketing teams.
LBI Media, Inc. announced the appointment of Andrea Ospina to the newly created role of vice president of local news for Estrella TV’s flagship O&O station in Los Angeles, KRCA.
There’s no denying the growing influence of multicultural consumers in the U.S. Hispanic consumers are of particular relevance, given their growing numbers and spending prowess. Their influence on the media landscape is equally noteworthy, including radio.
According to Reuters / Yahoo Finance, Mexican broadcaster Televisa said on Wednesday it had signed content distribution deals with NBCUniversal and its Spanish-language unit Telemundo to expand its selection of films and series, boosting its streaming video service, blim.
More than half of executives believe there are several hurdles to overcome to keep their businesses in sync with today’s digital world. According to April research, these include discerning new customer habits, a lack of data and legal woes.
According to AHAA: The Voice of Hispanic Marketing, many marketers are misapplying Total Market strategies resulting in devastating effects in multicultural market share.
A key finding in the work the Association of National Advertisers, or ANA, has been doing on the media transparency issue over the past two years is that the contracts between marketers and their media agencies are at the very heart of the controversy. By Bill Duggan, Group EVP, ANA
Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA.
The patient as the consumer. You’ve heard this one before. Additionally, you’ve probably read about how you, as a healthcare marketer, need to view patients through that lens from now on. But how do you actually turn that insight into action? Before answering that question, we should be asking ourselves how accurate the “consumer” label is.
