Gio Alma is known as our industry’s go-to photographer when divas want to look their best. Karla Martínez and María Celeste Arrarás have him on speed dial for a reason.
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Gio Alma produces photo shoot for Don Francisco’s big comeback
ANA creates blueprint for Evolution of Multicultural and Diverse Markets
The ANA (Association of National Advertisers) today announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.
ALMA dominates USH Ideas Creative Awards Shortlist [VIEW]
The shortlist for the 2016 USH Creative Awards that will honor the winners on Wednesday October 12,th, 2016 at the Colony Theatre in Miami, FL was dominated by Coconut Grove, FL based ALMA.
Will marketers be automated out of a job?
The robots are coming for jobs, and many who believe that they’re exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried. That includes marketers. Patricio Robles is a tech reporter at Econsultancy
Cross-Device Attribution Still Difficult for Marketers
Understanding consumers’ behavior as they switch between devices remains one of the toughest challenges facing marketers today. According to recent research investigating marketers’ digital capabilities, the problem doesn’t seem to be getting any easier.
BEHIND SCENES SOCIAL MEDIA SUCCESS: #UnstoppableLATINAS
After a smashing launch success of #UnstoppableLATINAS Miami, I created a visual infographic as a token of appreciation for marketers and brands who jumped on board for the launch of an original way of engaging the community online. By Lynn Ponder / WebCityGirls
Haugenes named SVP of Network SalesLBI Media, Inc.
LBI Media, Inc. announced the promotion of Scott Haugenes, VP of new business development, to the helm of Estrella TV’s national sales and marketing teams.
Ospina named VP of Local News for LBI’s KRCA-62
LBI Media, Inc. announced the appointment of Andrea Ospina to the newly created role of vice president of local news for Estrella TV’s flagship O&O station in Los Angeles, KRCA.
Radio’s Impact Among Hispanic Consumers is Evident
There’s no denying the growing influence of multicultural consumers in the U.S. Hispanic consumers are of particular relevance, given their growing numbers and spending prowess. Their influence on the media landscape is equally noteworthy, including radio.
Mexico’s Televisa in deal to distribute NBC, Telemundo content
According to Reuters / Yahoo Finance, Mexican broadcaster Televisa said on Wednesday it had signed content distribution deals with NBCUniversal and its Spanish-language unit Telemundo to expand its selection of films and series, boosting its streaming video service, blim.
Key Drivers of Digital Transformation Are Also Key Challenges
More than half of executives believe there are several hurdles to overcome to keep their businesses in sync with today’s digital world. According to April research, these include discerning new customer habits, a lack of data and legal woes.
Harnessing The “Power of AND” Leads To Successful Total Market Approaches
According to AHAA: The Voice of Hispanic Marketing, many marketers are misapplying Total Market strategies resulting in devastating effects in multicultural market share.
Advertisers Are Overmatched in Agency Contract Negotiations
A key finding in the work the Association of National Advertisers, or ANA, has been doing on the media transparency issue over the past two years is that the contracts between marketers and their media agencies are at the very heart of the controversy. By Bill Duggan, Group EVP, ANA
Affluent Media Engagement Continues to Rise [INSIGHTS]
Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA.
Reaching The Engaged Patient Of The Future
The patient as the consumer. You’ve heard this one before. Additionally, you’ve probably read about how you, as a healthcare marketer, need to view patients through that lens from now on. But how do you actually turn that insight into action? Before answering that question, we should be asking ourselves how accurate the “consumer” label is.
TV and Digital Are in a Dead Heat for US Media Dollars
If we follow consumers across various devices, we find they spend most of their time with TV, in its live and recorded formats. But the tale of TV time spent is actually two separate stories, as explored in a new eMarketer report, “Television Update Fall 2016: Is the Surge in TV Ad Spending a Normal Shift or a Trend?”
Armenteros and Zaldivar join The Story Room
The Story Room announced that Arlene Armenteros, formerly VP Client Services of Nobox, and Eddie Zaldivar, formerly Performance Lead at Omnicom Worldwide LATAM will be joining The Story Room at newly created positions based in Miami.
Estrella TV on DIRECTV
LBI Media, Inc., parent company of the Estrella TV Network, announced a new agreement with AT&T* for carriage of Estrella TV on DIRECTV.
Top 10 Keys to Making Projects Successful
The typical project manager has lots of responsibility and very little authority. To make things even more challenging, the typical project plan bears little resemblance to reality. Achieving successful outcomes under these conditions is not easy. Remember and apply these guidelines, and you’ll significantly increase your odds for success. By Dave Po-Chedley, Cambridge Consulting
ANA CEO Bob Liodice on the Facebook Video Viewing Controversy
The recent disclosures by Facebook that they overestimated video viewing for two years is troubling. While ANA recognizes that “mistakes do happen,” we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require. By Bob Liodice, President and CEO, ANA
