News

Virtual Incentives has released the first round of data from a new research study on consumer perceptions and preferences surrounding incentives. The study, formally called “Incentive Research Paper” also explored how the incentive itself impacts brand perceptions, while studying influencers like gender, age, income levels and political affiliation.

Many marketers are hopeful that native content creation will seamlessly integrate their messaging with what consumers are already reading and watching on social channels. But there are growing pains.

By Gonzalo López Martí – Creative director, etc etc / LMMiami.com

• Silicon Valley has nurtured a generation of people who are willing to spend $300 on a trashy tattoo yet won’t shell out a dime to read The New York Times.
• We’ve been tamed to believe search, social, news, long distance calls, music, movies, file storage, you name it, are supposed to be free of charge.
• Some sort of human right.
• Who knows what we’re relinquishing in exchange.
• Time will tell.

ESPN announced the debut of Nación ESPN, a new interactive sports talk show dedicated to covering the most relevant and diverse sports news and information tailored to young, bilingual U.S. Hispanic sports fans.

NBC UNIVERSO announced the premiere of “The Riveras,” its new celeb-reality series that follows the children of late Mexican- American music icon and reality star, Jenni Rivera on Sunday, October 16 at 10pm/9C.

WAPA América will premiere the hit Colombian narco-novela Las Muñecas de la Mafia (Mafia Dolls) on Monday, September 19, at 9pm ET/6pm PT.

Latino youth voices sharing positive experiences in nature are the driving force behind a new Spanish-language radio campaign Hispanic Communications Network (HCN) is launching in partnership with the U. S. Forest Service (USFS).

A few decades ago, Frito-Lay was onto something. The year was 1994 and they realized that there were a lot of Latinos in Los Angeles. They also realized that Latinos had different taste palates and over-indexed in the salty snacks category. So they decided to launch “Sabrositas,” a series of Latino-infused (Limón, Chile, etc.) line extensions for the Frito-Lay brand.  By Roberto Siewczynski – SVP, Group Director – Epsilon

As millennials are now the majority of the workforce, more than half are already ascending into leadership roles and transforming business, according to “The millennial majority is transforming your culture,” a new white paper by Deloitte and the Billie Jean King Leadership Initiative (BJKLI).

Today’s consumers, especially Millennials, are more discerning than ever and demand to have experiences that put them first.  

Nielsen announced that by mid-2017, it will provide all electronic measurement in its local television ratings across all 210 designated market areas (DMAs). Nielsen will incorporate Return Path Data from set-top boxes and other electronic measurement into local services, including the 140 TV markets currently measured by paper TV diaries. The integration of Return Path Data will pave the way for the retirement of paper TV diaries in early 2018.

This report provides an overview of our findings on the evolution of the U.S. economy, the state of U.S. competitiveness in 2016, and priorities for the next President and Congress, drawing on our research and the May–June 2016 surveys of alumni and the general public.  While a slow recovery is underway, fundamentally weak U.S. economic performance continues and is leaving many Americans behind. The federal government has made no meaningful progress on the critical policy steps to restore U.S. competitiveness in the last decade or more.  By Michael E. Porter, Jan W. Rivkin, Mihir A. Desai, With Manjari Raman

Azteca America brings out the fine china for its premiere of “¿Qué Hay de Comer?” (What’s There to Eat?) – a new cooking program hosted by Omar Fierro, Marta Guzmán and Joanna Vega-Biestro that answers the eternal question: what is there to eat? 

FOX Deportes launches NFLEROS, a new NFL-themed show airing every Friday at 7:00 PM ET.

As we begin celebrating Hispanic Heritage month at ThinkNow Research, recent Pew Hispanic data has us thinking about how the changing Hispanic demographic can be reached effectively through their heritage.

Perception is not the same as the reality, particularly for overrated occupations like Advertising Account Executive, Author, Broadcaster, Photographer, Public Relations Executive, and Stockbroker. These jobs can be stressful, involve long hours and have a high turnover.

Getting smartphone owners to download an app is still somewhat of a challenge for a number of marketers.

During Hispanic Heritage Month and to mark the 100th anniversary of the Columbus, New Mexico raid, Discovery en Español premieres PANCHO VILLA: SE BUSCA VIVO O MUERTO.

For Eric Reynolds and his team at Clorox, diversity has been a cornerstone of their efforts to create teams that help keep the company and its brands vibrant. “We set ambitious goals for attracting, retaining, and developing diverse talent,” says Reynolds, CMO at the Clorox Co. “We believe that diverse, robust teams create better strategies and ideas, and certainly more exciting creative.”  By Crystal Albanese, senior manager of committees and conferences at ANA

Latin Hollywood Films will host the first Multicultural Television Sizzle Reel Upfronts, a series of industry events designed to spotlight independently-produced, cross-cultural programming for mainstream broadcast networks and advertisers in New York on Sept. 30th and LA on Oct. 13th.