News

NBC UNIVERSO announced the premiere of “The Riveras,” its new celeb-reality series that follows the children of late Mexican- American music icon and reality star, Jenni Rivera on Sunday, October 16 at 10pm/9C.

WAPA América will premiere the hit Colombian narco-novela Las Muñecas de la Mafia (Mafia Dolls) on Monday, September 19, at 9pm ET/6pm PT.

Latino youth voices sharing positive experiences in nature are the driving force behind a new Spanish-language radio campaign Hispanic Communications Network (HCN) is launching in partnership with the U. S. Forest Service (USFS).

A few decades ago, Frito-Lay was onto something. The year was 1994 and they realized that there were a lot of Latinos in Los Angeles. They also realized that Latinos had different taste palates and over-indexed in the salty snacks category. So they decided to launch “Sabrositas,” a series of Latino-infused (Limón, Chile, etc.) line extensions for the Frito-Lay brand.  By Roberto Siewczynski – SVP, Group Director – Epsilon

As millennials are now the majority of the workforce, more than half are already ascending into leadership roles and transforming business, according to “The millennial majority is transforming your culture,” a new white paper by Deloitte and the Billie Jean King Leadership Initiative (BJKLI).

Today’s consumers, especially Millennials, are more discerning than ever and demand to have experiences that put them first.  

Nielsen announced that by mid-2017, it will provide all electronic measurement in its local television ratings across all 210 designated market areas (DMAs). Nielsen will incorporate Return Path Data from set-top boxes and other electronic measurement into local services, including the 140 TV markets currently measured by paper TV diaries. The integration of Return Path Data will pave the way for the retirement of paper TV diaries in early 2018.

This report provides an overview of our findings on the evolution of the U.S. economy, the state of U.S. competitiveness in 2016, and priorities for the next President and Congress, drawing on our research and the May–June 2016 surveys of alumni and the general public.  While a slow recovery is underway, fundamentally weak U.S. economic performance continues and is leaving many Americans behind. The federal government has made no meaningful progress on the critical policy steps to restore U.S. competitiveness in the last decade or more.  By Michael E. Porter, Jan W. Rivkin, Mihir A. Desai, With Manjari Raman

Azteca America brings out the fine china for its premiere of “¿Qué Hay de Comer?” (What’s There to Eat?) – a new cooking program hosted by Omar Fierro, Marta Guzmán and Joanna Vega-Biestro that answers the eternal question: what is there to eat? 

FOX Deportes launches NFLEROS, a new NFL-themed show airing every Friday at 7:00 PM ET.

As we begin celebrating Hispanic Heritage month at ThinkNow Research, recent Pew Hispanic data has us thinking about how the changing Hispanic demographic can be reached effectively through their heritage.

Perception is not the same as the reality, particularly for overrated occupations like Advertising Account Executive, Author, Broadcaster, Photographer, Public Relations Executive, and Stockbroker. These jobs can be stressful, involve long hours and have a high turnover.

Getting smartphone owners to download an app is still somewhat of a challenge for a number of marketers.

During Hispanic Heritage Month and to mark the 100th anniversary of the Columbus, New Mexico raid, Discovery en Español premieres PANCHO VILLA: SE BUSCA VIVO O MUERTO.

For Eric Reynolds and his team at Clorox, diversity has been a cornerstone of their efforts to create teams that help keep the company and its brands vibrant. “We set ambitious goals for attracting, retaining, and developing diverse talent,” says Reynolds, CMO at the Clorox Co. “We believe that diverse, robust teams create better strategies and ideas, and certainly more exciting creative.”  By Crystal Albanese, senior manager of committees and conferences at ANA

Latin Hollywood Films will host the first Multicultural Television Sizzle Reel Upfronts, a series of industry events designed to spotlight independently-produced, cross-cultural programming for mainstream broadcast networks and advertisers in New York on Sept. 30th and LA on Oct. 13th.

In our recent monthly survey on entertainment, we looked into young consumers’ spending on everything from TV to the written word, asking them “In an average month, which of the following forms of entertainment do you spend money on?” Their responses paint a clear picture of their disruptive tendencies, and how their spending supports the non-traditional media access that has upended multiple industries.

In many respects, social media and paid search are ideal partners. One facilitates branding and engagement, while the other helps seal the deal by driving traffic, leads and sales.

Between 2007 and 2014, the U.S. Hispanic population grew annually on average by 2.8% (its pace of growth has been an even slower 2.4% between 2010 and 2014). This was down from a 4.4% growth rate between 2000 and 2007 and down from 5.8% annually in the 1990s. As a result, the Hispanic population, once the nation’s fastest growing, has now slipped behind Asians (whose population grew at an average annual rate of 3.4% from 2007 to 2014) in its growth rate.

el Jimador, an official sponsor of the Mexican National Soccer Team, is offering soccer fanatics the chance to win a VIP trip with “The Ultimate Fan Experience” as part of the brand’s soccer platform.