News

Getting smartphone owners to download an app is still somewhat of a challenge for a number of marketers.

During Hispanic Heritage Month and to mark the 100th anniversary of the Columbus, New Mexico raid, Discovery en Español premieres PANCHO VILLA: SE BUSCA VIVO O MUERTO.

For Eric Reynolds and his team at Clorox, diversity has been a cornerstone of their efforts to create teams that help keep the company and its brands vibrant. “We set ambitious goals for attracting, retaining, and developing diverse talent,” says Reynolds, CMO at the Clorox Co. “We believe that diverse, robust teams create better strategies and ideas, and certainly more exciting creative.”  By Crystal Albanese, senior manager of committees and conferences at ANA

Latin Hollywood Films will host the first Multicultural Television Sizzle Reel Upfronts, a series of industry events designed to spotlight independently-produced, cross-cultural programming for mainstream broadcast networks and advertisers in New York on Sept. 30th and LA on Oct. 13th.

In our recent monthly survey on entertainment, we looked into young consumers’ spending on everything from TV to the written word, asking them “In an average month, which of the following forms of entertainment do you spend money on?” Their responses paint a clear picture of their disruptive tendencies, and how their spending supports the non-traditional media access that has upended multiple industries.

In many respects, social media and paid search are ideal partners. One facilitates branding and engagement, while the other helps seal the deal by driving traffic, leads and sales.

Between 2007 and 2014, the U.S. Hispanic population grew annually on average by 2.8% (its pace of growth has been an even slower 2.4% between 2010 and 2014). This was down from a 4.4% growth rate between 2000 and 2007 and down from 5.8% annually in the 1990s. As a result, the Hispanic population, once the nation’s fastest growing, has now slipped behind Asians (whose population grew at an average annual rate of 3.4% from 2007 to 2014) in its growth rate.

el Jimador, an official sponsor of the Mexican National Soccer Team, is offering soccer fanatics the chance to win a VIP trip with “The Ultimate Fan Experience” as part of the brand’s soccer platform.

New research reveals that focus, simplicity, “digital first,” and perceptions matter most.  By Joao Dias, Oana Ionutiu, Xavier Lhuer, and Jasper van Ouwerkerk

Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts. Advertising expenditure will then expand by 4.5% in 2017 and 4.6% in 2018 – up from the previous growth forecasts for both years, which were 4.3% and 4.4% respectively. By 2018 global advertising expenditure will total US$589bn, US$4bn more than forecast in Ju

Millward Brown research shows that well executed Facebook video advertising enhances effectiveness and efficiency of TV media spends.

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app.

Ahalogy has released its third annual Pinterest Media Consumption Study, a follow-up to its first-of-its-kind research from 2014—which has been downloaded by thousands of marketing industry professionals and influencers.

It’s no secret advertisers are flocking to digital at the expense of traditional formats.

Lionsgate and Univision Communications Inc. (UCI) are teaming to launch a premium subscription video on demand (SVOD) service for the Hispanic movie-going audience in the U.S.

Spanish Broadcasting System, Inc. announced that Chris Carrillo has been named Vice President and General Manager, of SBS Los Angeles supervising all operations at KLAX-FM (97.9FM LA RAZA), KXOL-FM (Mega 96.3FM), LaMusica.

There are only a few weeks left before the ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. kicks off Oct. 9-11 in Los Angeles, Calif. Jennifer Lashua, a featured speaker at the conference, will present about Intel’s Diversity in Technology Initiative. Read on to learn more about what she’ll be sharing during her presentation, why multicultural marketing is so important in today’s marketplace, and what she sees as the future of multicultural marketing.  By Crystal Albanese, senior manager of committees and conferences at ANA

For reasons you will understand, I can’t go into the details of the landmark solution that was engineered for McDonald’s with Omnicom. It also won’t surprise you that some of the peanut gallery commentary and assumptions were incorrect.  But what I can talk about is what I think the industry can learn from the recent “big” pitches. Let’s call that the new normal.

Orcí received an Imagen Award in the Best On-Air Advertising category.

The growing field of marketing attribution is getting some much-needed help from the world of software. Algorithmic attribution, a more software-driven approach to marketing attribution, is leaving behind traditional “last-touch” and “first-touch” attribution models in favor of sophisticated computer-generated statistical models that help companies better optimize media spending and consumer targeting.