News

Hispanicize Media Group, LLC, the holding company of the annual Hispanicize event and DiMe Media, announced it has acquired a majority, controlling stake in leading U.S. Latino digital food media company, Hispanic Kitchen.

MarketVision has won a strategic marketing assignment from San Antonio’s University Health System following an agency review.

Grupo Gallegos Founder & CEO John Gallegos announced two new posts that will enable the agency to more effectively fulfill its mission to be the most creatively driven, culturally attuned agency in the U.S.

Thirteen percent of advertising and marketing executives surveyed plan to expand their teams in the second half of 2016, according to new research from staffing firm The Creative Group. This is up from 11 percent in the first half of the y

Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month.

“I need 500 Spanish-dominant Hispanics that are primary grocery shoppers.” This is a common Hispanic sample request. While straightforward, this request is missing a critical component that could boost the integrity of the data; country of origin.  By Mario X. Carrasco / ThinkNow Research

Can Multicultural Agencies Be The Best ‘Relationship Shops’?  By Adam R Jacobson

The ANA released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.

Beginning July 1st, CNN en Español’ s audience will see changes on the screen among its most prominent journalists who will bring new programming that will strengthen the network’s original content.

Modern retail has long been guided by a powerful premise: the bigger, the better. Over the past 10 to 15 years, however, the modern retail store model has evolved, and this mantra is no longer holding true in many cases.

Mediavest | Spark and iHeartMedia released the results of a joint analysis that measures the correlation of various media and how they influence consumers’ purchase decisions.

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution.

The changing media environment has raised client expectations of agency technology capability to a level that is unrecognizable from a decade ago. Yet (perhaps unsurprisingly) nowhere in the ANA US Transparency Report, nor likely in the upcoming guidelines, is a positive reference made to either the increasing complexity of the US media market or the investments in technology, data and human expertise made by media services companies and their parent companies in response.  By Rob Norman / GroupM

To compete in a global marketplace with shifting demographics, even today’s best-in-class consumer companies require a deeper, multi-dimensional understanding of their customers.

2016 is going to be a landmark year in Hong Kong. With the new online content providers and more subscribers signing up for over-the-top (OTT) services, reach for these videos is likely to expand, attracting a new audience and perhaps even redefine our understanding of what constitutes primetime and non-prime time.

Simmons Research announced it has integrated national TV viewership data with its National Consumer Study (NCS).

reVolver Podcasts adds five new shows to its multicultural, bilingual, on-demand, audio network line-up.

Entravision Communications Corporation announced the appointments of Angela Navarrete to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), McAllen, Texas and Rene Morales to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Las Vegas, Nevada, effective immediately.

The Allen Lewis Agency (TALA), a metro Detroit-based public relations, marketing and events agency, announced that it has been hired to lead all of Nissan North America Inc.’s multicultural public relations efforts in the United States.

So it has been a week since the Association of National Advertisers report on media transparency came out. It paints a dire picture of agencies using all kinds of smoke and mirrors to generate income for themselves, while still being able to claim they are upholding their contractual obligations to their clients.