News

Three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, according to February 2016 research. Almost a third do so daily.

Azteca America, which announced at its Upfront last month that it would be incorporating Real-Time Participatory Media (RPM) into its programming, has signed its first sponsor for the service.

“Viernes Futbolero Tiempo Extra,” the 30-minute live local show, celebrates its on-air anniversary on KAZA.

Univision Network’s “Despierta America” (Wake up America) celebrated its 19th anniversary with a special LIVE magical broadcast from Walt Disney World Resort in Florida.

The Hispanic Public Relations Association’s New York Chapter has announced today the Julie E. Mendez/HPRA-NY Scholarship Program in honor of the organization’s Treasurer Julie E. Mendez who passed away suddenly on Monday, May 2, 2016.  

As Nielsen pushes its “total audience” measurement system as the new currency for a hybrid TV and video advertising marketplace, some fundamental issues remain — especially the fact that Nielsen will effectively be adding many more sources of video viewing to the measured universe, and consequently, will fragment the TV/video advertising marketplace beyond anything Madison Avenue has experienced to date.

The book shines a light on the obsession with all things millennial. He makes the observation that the young people at HubSpot and similar companies are being manipulated to work long hours for below-market wages. He bluntly calls it as he sees it. The investors and executives of many start-ups have figured they can hire two millennials in exchange for a pricier boomer. And, taking it one step further, they have created a popular narrative that says millennials don’t care that much about making money – they are more into the “experience” and “having a mission” and of course “doing good.” This is in contrast to those out-of-date older people who don’t even get Snapchat.

By Gonzalo López Martí    – Creative director, etc  /   LMMIAMI.COM

• Not unlike lengua and mondongo in your neighborhood butcher shop, traditional media is getting a second look these days.

Univision Communications Inc. (UCI) announced that its new joint venture with the internationally-acclaimed producer Patricio Wills has been named W Studios.

MundoMax’s new telenovela, Azúcar (Sugar) premiered on Tuesday, May 3rd at 8PM/7C.

Telemundo Boston / WNEU announced that Pedro Castro-Amaré has been named Sports Anchor for Noticiero Telemundo Boston at 6 PM and 11 PM.

Telemundo Denver / KDEN announced that Carlos Rausseo has been promoted to News Anchor, effective immediately.

Telemundo 40 Rio Grande Valley / KTLM announced the expansion of the Telemundo Station Group’s successful and popular consumer investigative franchise – Telemundo Responde (Telemundo Responds) – to the Rio Grande Valley of South Texas

Chapter 10 of my first book, The Global Brand, is titled ‘Balancing brand strength and business efficiency’ and explores the inherent tension between the two qualities. My proposition was that adopting a global, one-size-fits-all approach can undermine local effectiveness in favor of efficiency.  by Nigel Hollis

The internet of things (IoT) is already beginning to change how consumers shop and how consumer and packaged goods (CPG) companies do business.

Several path-breaking thinkers have come up with better ways to design new products. The problem is that anywhere from 70% to 90%1 of those new products continue to fail.   By Darrell K. Rigby, Steve Berez, Greg Caimi and Andrew Noble

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (like Roku, Apple TV, Chromecast, or Amazon Fire TV) — up from 44% in 2013, and 24% in 2010.

The teen birth rate in the U.S. is at a record low, dropping below 25 births per 1,000 teen females for the first time since the government began collecting consistent data on births to teens ages 15-19, according to a new report from the National Center for Health Statistics.  By Eileen Patten and Gretchen Livingston

Even when it comes to communal TV experiences, second screens are highly likely to impinge upon viewing habits.

Corinthians fan base is the largest, most passionate, and most influential in Brazilian soccer, with more than 30 million supporters.  During games for the Sao Paulo Championship, supporters participated in a challenge: instead of the famous cheering to encourage players, the fans were invited to sing jingles for brands that support the project.