News

Holly McGavock has joined Edelman VP Planning, Corporate & Public Affairs.  Prior to joining Edelman, Ms. McGavock was Planning Director at Grey Group and Director of Planning at Wing in New York.

Univision Communications Inc. (UCI) announced the launch of Univision Story House, a new content development and production venture that will produce original content for UCI’s portfolio of owned networks as well as third party networks and platforms

Welcome to the 8th episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Ana Flores, CEO & Founder and Roxanna Sarmiento, COO & VP Client Services of Latina Bloggers Connect.

For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. These devices are constant companions, helping us take care of just about everything we need to do each day—watching our favorite shows and movies, keeping up with our friends, learning new languages and managing our finances.

Three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, according to February 2016 research. Almost a third do so daily.

Azteca America, which announced at its Upfront last month that it would be incorporating Real-Time Participatory Media (RPM) into its programming, has signed its first sponsor for the service.

“Viernes Futbolero Tiempo Extra,” the 30-minute live local show, celebrates its on-air anniversary on KAZA.

Univision Network’s “Despierta America” (Wake up America) celebrated its 19th anniversary with a special LIVE magical broadcast from Walt Disney World Resort in Florida.

The Hispanic Public Relations Association’s New York Chapter has announced today the Julie E. Mendez/HPRA-NY Scholarship Program in honor of the organization’s Treasurer Julie E. Mendez who passed away suddenly on Monday, May 2, 2016.  

As Nielsen pushes its “total audience” measurement system as the new currency for a hybrid TV and video advertising marketplace, some fundamental issues remain — especially the fact that Nielsen will effectively be adding many more sources of video viewing to the measured universe, and consequently, will fragment the TV/video advertising marketplace beyond anything Madison Avenue has experienced to date.

The book shines a light on the obsession with all things millennial. He makes the observation that the young people at HubSpot and similar companies are being manipulated to work long hours for below-market wages. He bluntly calls it as he sees it. The investors and executives of many start-ups have figured they can hire two millennials in exchange for a pricier boomer. And, taking it one step further, they have created a popular narrative that says millennials don’t care that much about making money – they are more into the “experience” and “having a mission” and of course “doing good.” This is in contrast to those out-of-date older people who don’t even get Snapchat.

By Gonzalo López Martí    – Creative director, etc  /   LMMIAMI.COM

• Not unlike lengua and mondongo in your neighborhood butcher shop, traditional media is getting a second look these days.

Univision Communications Inc. (UCI) announced that its new joint venture with the internationally-acclaimed producer Patricio Wills has been named W Studios.

MundoMax’s new telenovela, Azúcar (Sugar) premiered on Tuesday, May 3rd at 8PM/7C.

Telemundo Boston / WNEU announced that Pedro Castro-Amaré has been named Sports Anchor for Noticiero Telemundo Boston at 6 PM and 11 PM.

Telemundo Denver / KDEN announced that Carlos Rausseo has been promoted to News Anchor, effective immediately.

Telemundo 40 Rio Grande Valley / KTLM announced the expansion of the Telemundo Station Group’s successful and popular consumer investigative franchise – Telemundo Responde (Telemundo Responds) – to the Rio Grande Valley of South Texas

Chapter 10 of my first book, The Global Brand, is titled ‘Balancing brand strength and business efficiency’ and explores the inherent tension between the two qualities. My proposition was that adopting a global, one-size-fits-all approach can undermine local effectiveness in favor of efficiency.  by Nigel Hollis

The internet of things (IoT) is already beginning to change how consumers shop and how consumer and packaged goods (CPG) companies do business.

Several path-breaking thinkers have come up with better ways to design new products. The problem is that anywhere from 70% to 90%1 of those new products continue to fail.   By Darrell K. Rigby, Steve Berez, Greg Caimi and Andrew Noble