News

By Gonzalo López Martí    – Creative director, etc  /   LMMIAMI.COM

• Not unlike lengua and mondongo in your neighborhood butcher shop, traditional media is getting a second look these days.

Univision Communications Inc. (UCI) announced that its new joint venture with the internationally-acclaimed producer Patricio Wills has been named W Studios.

MundoMax’s new telenovela, Azúcar (Sugar) premiered on Tuesday, May 3rd at 8PM/7C.

Telemundo Boston / WNEU announced that Pedro Castro-Amaré has been named Sports Anchor for Noticiero Telemundo Boston at 6 PM and 11 PM.

Telemundo Denver / KDEN announced that Carlos Rausseo has been promoted to News Anchor, effective immediately.

Telemundo 40 Rio Grande Valley / KTLM announced the expansion of the Telemundo Station Group’s successful and popular consumer investigative franchise – Telemundo Responde (Telemundo Responds) – to the Rio Grande Valley of South Texas

Chapter 10 of my first book, The Global Brand, is titled ‘Balancing brand strength and business efficiency’ and explores the inherent tension between the two qualities. My proposition was that adopting a global, one-size-fits-all approach can undermine local effectiveness in favor of efficiency.  by Nigel Hollis

The internet of things (IoT) is already beginning to change how consumers shop and how consumer and packaged goods (CPG) companies do business.

Several path-breaking thinkers have come up with better ways to design new products. The problem is that anywhere from 70% to 90%1 of those new products continue to fail.   By Darrell K. Rigby, Steve Berez, Greg Caimi and Andrew Noble

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (like Roku, Apple TV, Chromecast, or Amazon Fire TV) — up from 44% in 2013, and 24% in 2010.

The teen birth rate in the U.S. is at a record low, dropping below 25 births per 1,000 teen females for the first time since the government began collecting consistent data on births to teens ages 15-19, according to a new report from the National Center for Health Statistics.  By Eileen Patten and Gretchen Livingston

Even when it comes to communal TV experiences, second screens are highly likely to impinge upon viewing habits.

Corinthians fan base is the largest, most passionate, and most influential in Brazilian soccer, with more than 30 million supporters.  During games for the Sao Paulo Championship, supporters participated in a challenge: instead of the famous cheering to encourage players, the fans were invited to sing jingles for brands that support the project.

This month, the talented Mexican mechanic Martín Vaca, star of the popular Discovery en Español automotive series, MEXICÁNICOS, and his team, are back with new challenges and more of the incredible transformations that have captivated Hispanic audiences for two consecutive seasons.

Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources and payroll were automated and data-based. Customer service functions were transformed by call center management software, then CRM. Sales organizations were supported by sales force automation systems, then CRM as well.

Millennials are more “multicultural” than any previous generation. In the U.S., approximately 40% of the generation identify as Hispanic, African-American or Asian American. And over a quarter of all U.S. Millennials are first- or second-generation immigrants—many of whom have strong ties to their global origins.

GroupM announced that GroupM Multicultural, its unit charged with integrating and negotiating multicultural business across GroupM’s umbrella of companies, appointed Nelson Pinero as Senior Digital Director, Senior Partner.

Julie Mendez, Associate Vice President of Tractenberg & Co. and board member of the New York chapter of the Hispanic Public Relations Association (HPRA-NY), passed away at the age of 33.

America CV Network announced its new TV stake: “Rick Sánchez 90 miles”, a controversial TV program, debuting May 9th.  

Hispanic growth in income and population across all ages will drive increases in consumer spending that will exceed the shopping totals of the millennial demographic by 2020, Morgan Stanley analysts said Monday.  By Tonya Garcia / MarketWatch