News

“The Local Vote 2016” is a 12-week effort designed to capture Americans’ most current political viewpoints and voting preferences within 10 individual states, two weeks prior to key primary elections – delivering unprecedented insights and value to political advertisers’ radio campaigns during a crucial decision-making time for voters.

Comcast Cable announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services.

National Puerto Rican Day Parade, Inc. announced that WABC7-TV, Channel 7 will be the broadcast home and official English language television station of the 59th Annual National Puerto Rican Day Parade, live from Fifth Avenue, on Sunday, June 12, 2016. 

2016 will be a challenging year for advertising in the US. Although paid media spending will rise by 5.1%, growth will be slower than previously expected as advertisers pare investments on traditional media formats like TV and radio. eMarketer estimates US total media ad spending will top $192 billion for the year, partly driven by the US presidential election and the Rio Summer Olympics, as explored in a new eMarketer report, “US Ad Spending: eMarketer’s Estimates for 2016.”

In the late 1960s, the Fritos® brand was represented by an extremely popular cartoon named Frito Bandito, a Mexican character who spoke broken English and robbed people of their Fritos® corn chips.  Although the character was a popular marketing device, critics claimed that it was offensive as it referenced the “Mexican bandit” stereotype in western movies.  Under pressure from activists and Congressional hearings about ethnic stereotypes on TV, Frito Lay abandoned the cartoon around 1969.

CPG products and brand-consumer relationships are fundamentally different than any other category. CPG products are used intimately, actually going on and being ingested into customers’ bodies, arguably building and requiring a much closer connection with customers.

Ms. Ruiz joins the Agency as Social Media Director. She will manage a growing staff in Casanova’s California, New York, and Detroit offices.

By Gonzalo López Martí    – Creative director, etc  /  LMMIAMI.COM

Disclaimer: from here on I’ll delve into some arcane theoretical issues of our business.
Read on at your own risk.
My bet is virtual & augmented reality will push advertising to go surreal.
All the way.
Salvador Dalí surreal.

Population losses in Puerto Rico have accelerated in recent years, affecting every corner of the island and continuing the largest outmigration in more than 50 years, according to a Pew Research Center analysis of newly released county-level Census Bureau data.

America’s 65-and-over population is projected to nearly double over the next three decades, ballooning from 48 million to 88 million by 2050. However, the U.S. Census Bureau projects the U.S. population will age at a slower rate compared with other countries.

Telemundo Network announced it named Mario Ruiz as Senior Vice President of Music and Entertainment Projects, effective immediately.

Univision Deportes partnered with Major League Baseball to bring the league’s upcoming Mexico City Series to U.S. viewers.

Lynn Ponder, award-winning social media influencer and founder of WebCityGirls.com, is creating a virtual movement centered on the launch of a digital campaign, which is based on the reveal of a SECRET. Determined to make her dream of sharing this SECRET come true, Ponder reached out to Gaby Espino for her support in social media.

The “millennial experts” of today have replaced the “social media experts” of the previous decade. This new cottage industry is driven by demand from large organizations and brands that are still trying to figure out how to make the millennial market work for them   By Jose Villa / Sensis

The difference between an 18-year-old and a 34-year-old is often like night and day. From where they live to what they wear to how much discretionary income they take home, a vast array of differences exist within what is often portrayed as a monolithic group of consumers.

Has America become a marathon nation when it comes to video content consumption? Indications point to “yes.”

Binge viewing has not slowed down in 2016. Streaming services’ plot to keep us on our couches for as long as possible is working.

The Interactive Advertising Bureau (IAB) released the IAB Programmatic Fee Transparency Calculator, a first-of-its-kind tool that advertisers, agencies, and publishers can use to analyze the costs of ad technologies and services that are commonly applied within programmatic executions. Better understanding of the fees each party incurs, should allow for greater pricing transparency across the supply chain.

Nielsen announced, effective April 25, 2016, it will make available brand-level TV connected device data for streaming video devices and game consoles.

Univision Deportes kicks off coverage of this summer’s historic 100th year anniversary edition of Copa America Centenario with a programming lineup centered on and leading up to the biggest sporting event of the year in the America