News

PepsiCo, Inc. announced that its Board of Directors has elected Cesar Conde as an independent member of the Board, effective March 4, 2016.

Spanish Language Radio pioneer, Julio Liberman, passed away on March 3rd. He was 87. Along with his brother, Jose and Elias, Julio purchased XEGM in Tijuana in the 60’s and extended its reach to Los Angeles. In 1974, they purchased KLVE in Los Angeles and flipped the format to Spanish. This was the first Spanish language station in Los Angeles, and only the second in the entire United States. The success of KLVE was the inducement for other broadcasters to launch similar Hispanic-community serving Spanish language stations, and for that, the industry and the Hispanic community are humbly indebted. Julio was the recipient of Radio Ink’s Lifetime Leadership Award, the highest honor of the Medallas de Cortez Awards, in 2013. He is the father of Entravision’s COO Jeff Liberman.

Three-fourths of Americans (75%) believe the U.S. has come a long way toward reaching gender equality, but issues clearly persist.

Unilever’s U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.

Nielsen announced that it has completed its acquisition of Pointlogic, a marketing decision support systems that improve precision and allocation.

beIN Media Group has acquired the independent film and television company Miramax.

In one short decade, social media has accumulated the biggest pool of information on human sentiment and emotion ever known, and we’re only beginning to explore the potential of this huge, constantly growing database in areas ranging from marketing to social science and mental health.

The Univision Network announced the premiere of “Sueño de Amor” (Dream of Love) on Tuesday, March 8 at 8 p.m. ET/PT (7 p.m. CT.)

Max Ramirez will lead the Multicultural advertising sales efforts for iHeart Media integrated properties which include radio, digital, mobile, social media, on-air influencers and live concerts such as: iHeartRadio Music Festival, the iHeartRadio Ultimate Pool Party, Jingle Ball, Fiesta Latina and  Wango Tango.

Identity for U.S. Hispanics is multidimensional and multifaceted. For example, many Hispanics tie their identity to their ancestral countries of origin – Mexico, Cuba, Peru or the Dominican Republic. They may also look to their indigenous roots. Among the many ways Hispanics see their identity is their racial background.

“Mobile is everything” – connecting with consumers via these devices is also true when it comes to research. When speaking to your target, you need to speak to them in the way that resonates with them and today that’s likely to be mobile. The smaller screen may feel daunting at the outset but there’s a lot to be gained by making your research mobile-first. Here’s five tips to help you think about getting the most out of your mobile respondent.

Healthcare is evolving. It’s shifting due to consumer need. This requires constant navigation and innovation to ensure that relevant solutions meet today’s consumer requirements. This is our passion. It’s the passion for innovation that we have for our work and the Point of Care. This drives us forward.

Co-branding has become increasingly popular as brands form alliances to attract new customers and maintain differentiation from the competition.

Azteca America announced that it will take its Upfront showcase to Los Angeles, Chicago, New York and Dallas with customized presentations for advertisers in each city designed to meet the ever-changing needs of the marketplace.

Revolver Podcasts adds Carlos Ponce, Alfonso Aguilar and Ramon and Becky Sandoval to its programming line-up, all of which launch the week of March 7.

It might sound extreme to suggest that advertising could die but if serious actions aren’t taken soon the advertising industry is going to turn off consumers for good. Receptivity to advertising is essential for marketers to build brands and encourage purchase.

The report discusses how these top trends are driving new products and services, upending long-standing business models, and rewiring rules of customer engagement.

Grupo Gallegos announced that integrated marketing guru Lindsay K. Reilly has joined the company’s Brand Activation Group as Account Director.

After all, with the world’s eyes affixed on Rio again this summer, anything can happen. And in light of recent world events, it’s best to prepare for the eventuality that anything will.

WQBA 1140-AM “LA Voz de Miami” (Miami’s Voice), formerly Univision America Miami, will feature local news, expert analyses, political commentary, and the best entertainment on AM radio.