News

Grupo Gallegos announced that integrated marketing guru Lindsay K. Reilly has joined the company’s Brand Activation Group as Account Director.

After all, with the world’s eyes affixed on Rio again this summer, anything can happen. And in light of recent world events, it’s best to prepare for the eventuality that anything will.

WQBA 1140-AM “LA Voz de Miami” (Miami’s Voice), formerly Univision America Miami, will feature local news, expert analyses, political commentary, and the best entertainment on AM radio.

Alexandre Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, is joining Nobox as CEO and Partner.

NGL Media co-founded by CEO, David Chitel, and actor John Leguizamo, is expanding its operations around a newly branded full-scale production division, NGL Studios.

More than a quarter of US CEOs said they plan to increase spending on advertising over the next 12 months, according to research. Marketing and sales promotion is another area they’re focusing on.

Weber Shandwick and the Institute for Public Relations (IPR) found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job

República announced that the Greater Miami Chamber of Commerce has bestowed the company with the 2016 Top Entrepreneurial Award in the “South Florida & Beyond” category.

By Gonzalo López Martí    Creative director, etc. /  LMMIAMI.COM

• As you well know, dear reader, I’m a firm believer in the power and traction of social media influencers.
• Back in the pre-social media age, when we used to call them celebrity endorsers, they tended to be frowned upon under the logic that they could outshine the actual hero of an ad campaign: the product.
• It was not unusual to end up with aided and unaided recall surveys of campaigns in which the celeb was more remembered than the brand.

Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.”  Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand.

GolTV has secured the exclusive U.S. broadcast rights for the 2016 Coppa Italia semi-finals and championship match.

Centroamérica TV will launch its first reality series “Calle 7 El Salvador” on Monday, February 29th at 8PM ET/5PM PT.

Consumer packaged goods (CPG) companies often operate on long held implicit orthodoxies—certain “truths” that dictate how they approach consumers, and how they make decisions. Now, in an increasingly volatile age, there are a number of new truths.

“Mobile is Everything” – the tagline for this year’s Mobile World Congress is particularly apt given the conference, now in its 29th year, has swelled to a 100k+ attendee juggernaut that does actually cover “everything”.

An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added complexity is worth it, and asking for a fix. Is it really that complicated? If so, why?  

Ever wondered how Programatica Buying works?

Radio leads all other platforms when it comes to weekly reach (93%) among adult consumers – and with new insights available to compare radio to other platforms on a regular basis, it’s clear that radio is an integral part of media consumption for millions of Americans.

Fuse, a national television network for Latino and multicultural 18-34 audience, will premiere FIRST FRAME: THE EMERGING LATINO FILMMAKERS, an original special showcasing film shorts produced and directed by rising Latino filmmakers. The special will air on March 4 at 4 p.m. PT/ET.

The new company will develop edgy, action-packed series primarily for primetime broadcast on UniMás and created specifically for U.S. Hispanic audiences.

Cisneros Media announced Cosme Lopez’s decision to leave the company after more than 15 years of service, developing and expanding its Pay TV unit.