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Technology usage rates increasing in emerging economies, but still lag behind rich countriesAs the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress

By Gonzalo López Martí    Creative director, etc / LMMIAMI.COM

• Why does Dan Bilzerian, aka the king of Instagram, have 16 million followers on said social platform?
• Plus 10 million fans on Facebook and some 1.5 million followers on Twitter?
• Why does DJ Khaled, né Khaled Mohamed Khaled and also known as the king of Snapchat, reigns over 6 million followers?
• Plus 3 million on Instagram and another 3 million and change on Twitter?
• Bilzerian, a supposedly filthy rich man child with a penchant for professional poker, weight lifting, sex workers of the female gender, wild weekends in Vegas, exotic cars, private jets and helicopters, recreational intoxicants, assault weapons and lightweight artillery is in his mid 30s.
• Khaled, a chubby teddy bear with protruding manboobs, is a former radio deejay and current hip hop record producer slash urban lifestyle impresario in his early 40s.
• Their teenage years are far behind yet they both seem to have a keen intuitive ability to master social media content creation with off-the-charts results.

Cox Media Group (CMG) Orlando has launched a new Hispanic format in the Orlando market located at 107.3 FM. 107.3 .

There’s both good and bad news when it comes to how consumers act when they use a brand. When a negative experience occurs, irate consumers may tell their friends and family and potentially even post a rant on social media.

CafeMedia shared the high level findings of its recent study of more than 3,000 millennial women, including a super-sized Hispanic sample of more than 900 Latina millennials.

comScore will begin offering a cross-platform measurement system spanning traditional TV, over-the-top (OTT) and mobile and desktop digital viewing starting in April, in time for the television upfronts.

If you are going to grow your brand you need to acquire new customers (and ideally reduce unnecessary churn).

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence have released the IAB Mobile Location Data Guide for Publishers, providing comprehensive information for publishers looking to tap into the power of geo-marketing.

“Serial,” a podcast from the creators of public radio’s “This American Life,” became widely popular after debuting in 2014. MailChimp sponsored the first season, not knowing it would garner a cult following. Podcast advertising makes up a small share of overall digital spending, but it is worth doing when well targeted. eMarketer’s Rebecca Chadwick spoke with Mark Book, vice president and director of social content for agency DigitasLBi, about how advertisers can take advantage of this channel.

Starting on Mon., Feb. 22, NBC UNIVERSO kicks-off its six-day live stream of the music festival, allowing fans to stream all the performances in real-time on NBCUNIVERSO.com, directly from Quinta Vergara amphitheater in the seaside city of Viña del Mar, Chile.

MediaCom has formed a partnership with The Hofstede Centre, the global centre for cross-cultural research and its parent company ITIM International.

Gen Z is pre-programmed to aspire to independence and individuality. They were raised by Xer parents who were known for their self-reliance in their own youth and wanted to instill the same qualities in their children. As young kids, Z’s were pushed to find their own way; this is in contrast to Millennials, who were heavily supported by helicopter parents.

Millennials entered the workforce during a time of high financial insecurity, triggering long-term risk of economic instability, their shift towards short-term financial thinking and a “Live Now” mentality that focuses on living in the moment and prioritizing quality of life over money. It has opened the door for marketers to become trusted partners by helping this group satisfy their short-term goals, so there is an established relationship by the time Millennials start thinking about their future.

Television is the most effective political ad format influencing voting behavior across all generations, according to a January 2016 survey. Print ads also influence behavior.

What goes into an ad?  This question used to be simple, but in today’s world, the lines are blurring between content and ads. How can we find a more harmonious way to co-exist and to bring advertising back to a state of approval, or even enjoyment, for the general consumer?

According to industry insiders, the loss of the Procter & Gamble account and now the Walmart account on US only scale for Starcom MediaVest Group is devastating to their Multicultural division.  

Pinta named Yvette Regalado as Account Director of its New York City office. Regalado brings nearly a decade of experience in integrated Hispanic marketing in both New York and Miami.

The National Basketball Association (NBA) and SportsMax announced a multi-year partnership that will offer an increased number of games, as well as live broadcast of the NBA Conference Finals, to nearly 30 Caribbean territories.  

New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients.

Gooru announced its platform is now widely available as the first white label streaming service for companies who want to optimize their digital strategy by leveraging and monetizing digital video content.