News

MPRM Communications announced that it has hired Inma Carbajal-Fogel to head its new Hispanic multicultural marketing and public relations practice, ¡HOLA! MPRM.

The mobile audience is not homogeneous, according to November 2015 research. And the way different groups rely on their mobile devices translates to different attitudes toward ads—and apps.

This will be a benchmark year for digital video usage, particularly streaming television. According to eMarketer’s latest forecast of digital video consumption, 2016 will be the first time more than half of the US population will watch TV shows online at least once a month. In 2016, 164.5 million Americans will watch digital TV—50.8% of the US population. That’s a jump from 47.8% last year

“Viernes Futbolero Tiempo Extra,” the 30-minute live local sports show that debuted last year in Los Angeles and San Francisco, will expand into the Las Vegas and Phoenix markets when the show returns on Friday, February 5.

While Hispanic Americans are more likely to feel dissatisfied with their credit scores than Americans overall (37 percent vs. 32 percent), the Chase Slate 2016 Credit Outlook also finds that Hispanics are expressing a greater desire to improve their credit score over the next year (72 percent), as compared to Americans overall (66 percent).

Major marketers turn to startups for a wide range of activities involving technology, but according to a new study, the most prevalent assignments are for social media and content development and management.

Audio.Ad announced its commercial expansion into in the U.S. Hispanic market.  Based in Miami, Florida, the Cisneros Interactive company will provide advertising campaigns in digital audio formats to advertisers and agencies for the U.S. Hispanic market with the potential of pan-regional reach.

Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed.  While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so we know how to respond.

Matt Neidl will lead US Multicultural and LATAM sales for the organization.

Telemundo 60 San Antonio / KVDA announced that Jairo Lozano has been named Video Journalist for Noticias 60 Telemundo, which airs weekdays at 4:30 PM, 5 PM and 10 PM, effective immediately.

the community, part of SapientNitro,  announced the appointment of Juan Cruz Vassallo as Associate Creative Director.

Since we have already written at length about the “Bright Side” of the connection between increased Hispanic dedicated media allocation, defined as advertising buys in any Hispanic-dedicated media channel regardless of language whether Spanish, Bilingual or English, and its impact on overall sales growth, we wanted to shed some light around the “Darker Side of the force”…the less talked about impact of slashing Hispanic allocations.

Consumer-led disruptions are compounding the challenges of stagnant growth.

Understanding consumers and delivering an engaging experience is important to marketers, especially those that want to boost brand perception.

The Hollywood Chamber of Commerce announced that Maná will be honored with the 2,573rd star on the Hollywood Walk of Fame on Wednesday, February 10, 2016 at 11:30 a.m. PST. The star in the category of Recording will be dedicated at 7060 Hollywood Boulevard in front of Live Nation.

Liberman Broadcasting, the owner and operator of the Estrella TV network, announced that Mexican journalist Pedro Ferriz Hijar has joined the company as news anchor of Cierre de Edición, the network’s leading national evening newscast.

We have written here before about the alleged improprieties that agency holding companies (especially their media and digital outposts) may have conducted with their clients’ money.

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

The agency of record (AOR) relationship appears to be dead — or at least dying — and agencies are scrambling to be the right size to remain profitable within the new project-driven reality.

There are innumerable ways to enhance the effectiveness of healthcare marketing communications, from better problem definition to sharper insights to stronger ideas, but there is one underlying factor that is the primary determinant of success: talent.