News

Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or re-posting a trending news story, social networking has become just another part of the media lifestyle for many U.S. consumers.  For instance, social networking on a PC reached more than 27% of black adults in a typical week—the highest of any multicultural group among PCs. The weekly reach of social networking on smartphones was highest among Hispanics (75%), while on tablets it’s highest among Asian-American adults (21%).

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG category in hopes that we can all avoid these potential traps in 2016.

Hemisphere Media Group, Inc. expanded its partnership with Atlantic Broadband by launching two more of its Spanish-language cable networks, Pasiones and Televisión Dominicana, on Atlantic Broadband’s Miami systems.

Nat Geo Mundo is giving you an exclusive look into the lives of people who are doing what it takes to succeed in the new documentary series, Escuelas Insólitas Premiering on Friday, Jan. 15th at 7 p.m. ET/PT

Telemundo 47 New York / WNJU announced the addition of two new journalists to its news team.

Sun Broadcast Group and Intercambio Media announced that they have entered into a network partnership that will bring Intercambio’s En Al Aire prep service and Fuxion audio imaging service to Sun’s Hispanic lineup beginning immediately.

As we ring in an election year, we should allow for our (economic influence and) Cultura to serve as a catalyst to cultural understanding in the U.S. with an appreciation for where we come from and our collective desire to be an instrumental voice for Hispanic America.  By Gabriela Alcántara-Díaz – Founder and President of Semilla

Welcome to the seventh episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless. 

Nearly 59 million immigrants have arrived in the U.S. in the past fifty years, after the passage of a landmark 1965 bill that rewrote U.S. immigration policy.

The Federal Communications Commission released the results of its ongoing nationwide performance study of consumers’ fixed broadband Internet access service in its fifth “Measuring Broadband America” report.

Sensis has launched SensisHealth, a specialized health care marketing practice to help providers, payers and pharmaceutical companies improve outcomes for a diverse population of patients and caregivers.

The Smithsonian’s National Museum of American History is launching a multiyear collecting initiative, “Latinos and Baseball: In the Barrios and the Big Leagues,” to identify artifacts that reflect the social and cultural influence of the game on Latino communities.

In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead.  By Andy Brown – CEO / Kantar Media

Deloitte’s 2015 Global Mobile Consumer Survey is the biggest and most extensive to date, capturing surprising consumer behavior and thought-provoking trends from nearly 50,000 respondents, ages 18 to 74, across six continents and 31 countries

When buying programmatically, there are many important factors that come into play. Being able to buy display, as well as inventory across channels via a single platform, are two of the top ones, according to US media practitioners.

Advertising endeavors to do many things: inspire, motivate, persuade. One thing that it almost certainly never attempts to do is “creep out” its intended audience. However, when consumers talk about targeting, one of the phrases they most frequently use is, in fact, “creeped out.”  By Joline McGoldrick – Research Director / Millward Brown Digital

And one day you come to the realization: everything we’ve heard about those darned Millennials has been previously said about us Hispanics. Hopelessly spoiled? Check. Unruly? Check. Mentally scattered and unable to follow instructions? Check. Collaborative? Prone to self-employment and job hopping? Check. Hey, don’t take my word for it, y’all.  By Gonzalo López Martí /  LMMIAMI.COM

The Federal Trade Commission filed an administrative complaint charging that Staples, Inc.’s proposed $6.3 billion acquisition of Office Depot, Inc. would violate the antitrust laws by significantly reducing competition nationwide in the market for “consumable” office supplies sold to large business customers for their own use.

Azteca America will take you on the biggest adventure on Spanish-language television with Desafío África, a survival reality show filmed in Senegal. 

CBS and the National Football League have reached an agreement with ESPN Deportes to televise Super Bowl 50 in Spanish on Sunday, February 7 at 6 pm ET, live from Levi’s Stadium in Santa Clara, CA.