News

By Gonzalo López Martí   –    LMMIAMI.COM

• In the 1860s, when the gold rush took place in, of all places, San Francisco the only folks who really made money were the opportunists selling picks and shovels to the myriad wannabe miners flocking to the Bay Area.
• Or so the cliché goes.
• In 2015’s Silicon Valley retaining a good PR team is as important -or more- than employing the best engineers.
• Cuz, let’s face it, attracting investors is, more often than not, all about the hype.
• The pixie dust.
• C’mon.
• That’s our game, folks.

Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies.

The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier.  by David Champagne, Amy Hung, and Olivier Leclerc

Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV.

Univision Communications, Inc. (UCI) announced the appointment of Sam Abiad as senior vice president of Ad Sales Operations and Local Business Strategy, effective immediately.

Under the new partnership, Havas FORMULATIN will be launching a multi-faceted program that looks to improve the brand’s awareness and penetration among this important demographic. The program will include media relations, community events and consumer and influencer engagement.

In a year when headlines featured a major ice cream brand recall, an expanding western U.S. drought impacting crops, and efforts to phase out artificial flavors and ingredients, Americans felt the top food news story of the year was the expansion of fast food breakfast menu items to more times of day along with breakfast menu innovation.

The common axiom that says waste not, want not rings especially true when it comes to the media diet of U.S. consumers. According to Nielsen’s third-quarter Total Audience Report, which focused on media habits in different economic strata, it comes down to ownership and usage.

Tweens and teens spend significant time with media and technology every day — but that’s where the stereotypes stop. The Centennial generation consumes more media than they create. There are considerable differences in the way boys and girls engage with media; and all teens use a lot of social media but it is not their favorite media pastime.

Young adults, age 22 to 35, with all levels of educational attainment were asked to provide a snapshot of their current income, amount of savings, and the amount and types of debt/loans they are repaying.

2016 will be a year of firsts for players within healthcare as the industry adapts to the main forces driving the New Health Economy: the rise of consumerism, the focus on value, downward pressure on costs, technological innovation and the impact of new entrants.

Century 21 Real Estate LLC announced that it will partner with the full-service Hispanic and digital agency, Polvora Advertising, to further concentrate on meeting the unique needs of the diverse Latino communities.

$330 billion. That’s how much Hispanics spent at retail in 2014. A number of that size is a wake-up call to any retailer who has yet to weigh the impact Hispanics can have on their business. How can retailers capitalize on this expansive retail opportunity?  By Kathy Whitlock / Univision Insights

The proof is in. Diversity makes everyone smarter, period. It’s empirical and empirical is one hell of a word. It’s as resounding as they come. Unambiguous, lights out, with no arguments allowed. Empirical is something that is verifiable by observation or experience rather than theory or pure logic. So when you want to make a point, if it is framed as empirical-with the data to back it up-it should be a slam dunk.  By Pedro de Córdoba – Chief Strategy Officer / Eventus

Building Box-Office Brands is a new research study, brought to you by Digital Cinema Media (DCM) and Millward Brown, which explores the role of Cinema in today’s cross media landscape.

Just read in Ad Age an article titled “New Agency to Rise From Commonground/MGS Ashes, Commonground Co-founders Will Launch New Shop in Chicago”.

Definitively there are ashes here.  The partners burned this one to the ground.

Univision Digital announced that Hilda García has been appointed to the newly created position of vice president, Digital Local Media

The Telemundo Station Group announced the launch of its newly redesigned digital platforms, which include an updated and streamlined look for 15 Telemundo-owned station online properties, including desktop, mobile and station apps.

The middle class is losing groundAfter more than four decades of serving as the nation’s economic majority, the American middle class is now matched in number by those in the economic tiers above and below it.

With the availability of channel customization and high-quality programming via online streaming services, more TV audiences are choosing to downsize or opt out of their pay-TV services.