News

Univision Digital announced the launch of “Udisea,” a new digital video platform targeted to multicultural, Spanish-speaking millennials.

Telemundo Studios announced the kickoff of production of “Eva La Trailera” marking the return to Telemundo screen of acclaimed Mexican actress Edith González.

Cinelatino spreads the joy of the holidays all month long. Each night from December 1st through Christmas Day, viewers can enjoy a spectacular lineup of holiday themed movies which will culminate on December 24th and 25th with a two day marathon of some of the best and most-beloved Spanish-language Christmas films.

Univision Communications, Inc. (UCI) announced that Tonia O’Connor has been promoted to the newly created position of chief commercial officer and president of Content Distribution.

Barilla is celebrating Latinas’ creativity in the kitchen and passion for new flavors with the launch of its latest campaign, Latino Italian Fusion.

Anheuser-Busch will continue as the Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).  As part of the agreement, Anheuser-Busch will also expand its marketing partnership to include USA Basketball and the league’s Hispanic marketing initiative, Noches éne-bé-a.

At the dawn of the smartphone age, US Hispanics stood out as early adopters. Now that the population in general is converging at a high rate of smartphone ownership, one must look harder to see distinctive aspects of Hispanics’ mobile usage.

When the first Burger King opened in Paris over a year ago, the huge queue of people waiting outside was featured on French television. The people queuing were not just expecting any burger or any fries, they were longing for one thing: the Burger King experience.

These brands have managed to create an imagery that transcends their name, their logo and the products they sell.

As savvy U.S. shoppers demonstrated their on- and off-line prowess, searching for deals, and mapping out their routes at home before heading out to shop this Thanksgiving weekend, two things happened. For one, they spent less overall – a whopping $1 billion less, according to retailing research firm ShopperTrak. In addition, their moods improved.

Univision Deportes announced the contenders for the second annual Premios Univision Deportes (Univision Sports Awards). Nominees include top athletes and teams from the leagues and sports that U.S. Hispanics care about most.

Retailers have long capitalized on our impulsive human nature. But it was the emergence of consumer psychology in the 1950s that allowed marketers to get really, really good at it. All those candy bars at the checkout and can’t miss offers at end-caps are big business for retailers.

Combate Americas, the first-ever U.S. Hispanic Mixed Martial Arts (MMA) sports franchise founded by Ultimate Fighting Championship (UFC) co-creator Campbell McLaren

ESPN relaunched its signature Spanish-language websites, delivering newly revamped sites for fans across Latin America and Spanish-speaking fans in the U.S. and around the world.

It’s that time of the year already. Turkey Day has come and gone. Your neighbors have put their Christmas decorations up. Stores play endless Christmas songs. So brace yourself for an avalanche of 2016 predictions and “best of 2015” articles.

As the youngest group of adult consumers, Millennials are the most underinsured generation. In large part, this is because many have delayed many major life milestones such as purchasing a car and a home, or starting a family, when compared to past generations.

The report shows that younger adults, ages 18-34, are more likely to favor smartphones for retail activities than any other age group. While overall, consumers are more likely to purchase using a tablet (35%) than a smartphone (28%), this younger generation is more inclined to make purchases using their smartphones (43% vs. 35% on a tablet). In comparison, those 35-54 are more apt to use a tablet for their shopping needs and are more apt to make purchases on those devices (41% vs. 35% general population).

Turns out the stereotype of selfie-obsessed, share-happy Millennials might be flawed

An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research reveals different holiday shopper archetypes from data over the past three years and discusses the what, where and why of their shopping behaviors.

By Gonzalo López Martí / LMMIAMI.COM

• Last week I admitted I am a de facto mouthpiece for various professionals in our industry who, for a number of reasons, want their opinions to be known while obsessively keeping their identities out of the picture.
• Yes, that’s the secret sauce: north of 50% of what I write is not strictly my opinion.
• I get a lot of material from peers, colleagues, rivals, competitors and outright enemies.