News

After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point. Here’s how they can succeed.

Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience?

Smartphone ownership is nearing the saturation point with some groups: 86% of those ages 18-29 have a smartphone, as do 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually.

Holiday cheer is making a comeback but without shiny boxes and bright wrapping, according to Deloitte’s 30th annual holiday survey of consumer spending intentions and trends.

What is changing, though subtly, is the amount of time we’re spending on the phone, which is declining except among certain groups.

There’s little question in the digital marketing industry that consumer attitudes to advertising are a concern. The rise of ad blocking could be a wake-up call about intrusive, annoying and irrelevant messages—if the industry takes heed.

Social network advertising may be less than 5% of total global media spend – $25 billion out of $570 billion in 2015, per eMarketer – but it has a dramatic impact on all media, especially the ~40% going to television.

Based in Miami, Bermudez will be charged with growing and managing communications solutions for some of the community’s largest clients.

República announced that it has received Corporate Plus designation from the National Minority Supplier Development Council (NMSDC)

Telemundo Network announced the appointment of Maria Isabel Figueroa to Vice President, Marketing. 

How do you get the most out of a conference?  That’s a simple question, but one that too many people tend to overlook because we’re all busy and simply just show up.

Tengo que hacerle caso a mi corazón, y aunque probablemente estas palabras no sean del todo populares con la mayoría de mis colegas, aprovecho este espacio para un humilde llamado de atención.  Es motivo de creciente preocupación para mi observar cómo muchos creativos están cayendo en su propia trampa. Lo vemos sobre todo en los festivales, pero gracias a la “desnudez” del Social Media, cada vez se nota más en vanos y superfluos postings que intentan amplificar esos casos, montados para hacer sentido de campañas más que de las propias ideas.  Por Luis Miguel Messianu, Creative Chairman-CEO at Alma DDB Miami

Consumers will pay a premium for local food – 78 percent of survey respondents are willing to pay a 10 percent premium for local food, up from 70 percent in 2014.

Latinas Think Big, a global society of progressive Latinas, and a social innovation platform created to catalyze the careers and ventures of Latinas, is announcing the launch of the first startup communities designed for Latinas.

Predictive marketing is emerging as the best strategy to embrace data analytics to guide decisions and increase the visibility of markets. While it is still the early stages for this strategy, it won’t be long until most organizations will be investing in it. Predictive marketing is poised to enter the mainstream, and those organizations that move forward with it will lead their markets.

How to get more people to use Twitter?  Supposedly some 320 million people are active monthly users. So, what are we missing here? The easy, overarching answer: regular engagement.

MEXICANICOS (#mexicanicos) will air on Discovery en Espanol Mondays at 10PM E/7PM P starting November 9 as part of the ‘Lunes de motores’ programming block, and on the Discovery Channel in Mexico starting November 10.

We are reaching fever pitch when it comes to marketing to Millennials.

Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, video viewing, image capturing, socializing, discovering, researching, shopping and more. It’s changed how we connect, how we share, how we discover and how we get things done.

RetailMeNot, Inc. released a study about consumers’ mobile shopping behaviors that provided insights into how retailers’ mobile marketing efforts were meeting the demand of their customers.