News

República announced that it has received Corporate Plus designation from the National Minority Supplier Development Council (NMSDC)

Telemundo Network announced the appointment of Maria Isabel Figueroa to Vice President, Marketing. 

How do you get the most out of a conference?  That’s a simple question, but one that too many people tend to overlook because we’re all busy and simply just show up.

Tengo que hacerle caso a mi corazón, y aunque probablemente estas palabras no sean del todo populares con la mayoría de mis colegas, aprovecho este espacio para un humilde llamado de atención.  Es motivo de creciente preocupación para mi observar cómo muchos creativos están cayendo en su propia trampa. Lo vemos sobre todo en los festivales, pero gracias a la “desnudez” del Social Media, cada vez se nota más en vanos y superfluos postings que intentan amplificar esos casos, montados para hacer sentido de campañas más que de las propias ideas.  Por Luis Miguel Messianu, Creative Chairman-CEO at Alma DDB Miami

Consumers will pay a premium for local food – 78 percent of survey respondents are willing to pay a 10 percent premium for local food, up from 70 percent in 2014.

Latinas Think Big, a global society of progressive Latinas, and a social innovation platform created to catalyze the careers and ventures of Latinas, is announcing the launch of the first startup communities designed for Latinas.

Predictive marketing is emerging as the best strategy to embrace data analytics to guide decisions and increase the visibility of markets. While it is still the early stages for this strategy, it won’t be long until most organizations will be investing in it. Predictive marketing is poised to enter the mainstream, and those organizations that move forward with it will lead their markets.

How to get more people to use Twitter?  Supposedly some 320 million people are active monthly users. So, what are we missing here? The easy, overarching answer: regular engagement.

MEXICANICOS (#mexicanicos) will air on Discovery en Espanol Mondays at 10PM E/7PM P starting November 9 as part of the ‘Lunes de motores’ programming block, and on the Discovery Channel in Mexico starting November 10.

We are reaching fever pitch when it comes to marketing to Millennials.

Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, video viewing, image capturing, socializing, discovering, researching, shopping and more. It’s changed how we connect, how we share, how we discover and how we get things done.

RetailMeNot, Inc. released a study about consumers’ mobile shopping behaviors that provided insights into how retailers’ mobile marketing efforts were meeting the demand of their customers.

The TV advertising landscape looked very different in the ’80s, when Wendy’s ran its famous “Where’s the Beef?” campaign.  TV advertising measurement is due for a makeover!  ComScore’s acquisition of Rentrak demonstrates how media consumption, particularly video, is becoming more and more addressable.  So marketers are looking for data that helps them understand viewer behavior and marketing effectiveness.

Despite an internet penetration rate that lags behind nearly all its neighbors, Mexico still remains a major digital market due to the sheer size of its population.

A lot has been written about last week’s announcement that the Association of National Advertisers has instructed Ebiquity and K2 Intelligence to investigate if agencies are really as devious as some say they are.

TV network executives are worried about the long-term weakening of advertising revenues.  The near-term question is whether they can make up for this problem — not just with digital revenue, but, more importantly, in retransmission fees from pay TV providers, as well as reverse compensation money from their TV station affiliates.

By Gonzalo López Martí / LMMIAMI.COM

• As my loyal readers, fans, detractors, fans and haters know well, as of late I’ve been attempting to analyze the hows & whys of the @LelePons juggernaut.
• How did she become possibly the most important Hispanic influenceleb in the country even before she could drive a car, vote or drink alcohol?
• You still don’t know who Lele Pons is?
• Don’t worry: People en Español doesn’t seem to know who she is either.

The Smithsonian’s National Museum of American History added campaign materials and personal artifacts related to Hispanic advertising agencies and their founders through a collaboration with the AHAA: The Voice of Hispanic Marketing. AHAA is supporting the museum’s initiative to expand on the advertising collections held in its Archives Center with a financial donation and with introductions to agency leaders and firms who had a significant impact on advertising history.

In the opening keynote of the Hispanic Television Summit, Gonzalo Del Fa, president of GroupM Multicultural, issued a plea for better data and understanding of Hispanic viewers to boost the value of Hispanic TV.  By: Jon Lafayette, Broadcasting & Cable

Spanish-language television is alive and well, Telemundo president Luis Silberwasser declared at the Hspanic Television Summit here Oct. 22.  By: Jessika Walsten, Broadcasting & Cable