News

Technology in many forms has shaken up the role of chief marketers. From cookie-less and incognito browsing to the overwhelming minefield of user data to the proliferation of programmatic software, today’s CMO is now part-data scientist, part-digital strategist, part-research specialist, part-technologist and more.
Ad blockers, lack of measurement standards and the death of creative are just a few of the topic areas which were addressed recently at Advertising Week in New York. However, it’s just as interesting to look at what CMOs aren’t talking about and aren’t eager to shout from the rooftops.

As a company with one of the largest digital footprints in the world, Lithium Technologies announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement. The Lithium Social Power Ranking (formerly known as the Klout 50) lists the top 50 global brands using digital strategies to create the ultimate customer experience.

Paid advertising on social media properties is delivering a solid return on investment, according to marketers.

Intent drives search campaigns, and emotional connections drive intent. For the past year I have been writing about how emotions will become the next targeting signal in search and other media. Now the Harvard Business Review (HBR) has released 10 signals that significantly affect customer value across all categories studied.

NBC UNIVERSO announced it has acquired from AMC the exclusive television rights to air the hit apocalyptic series “The Walking Dead” in Spanish in the United States.

Telemundo won seven awards at the 2015 PromaxBDA Latin America Awards on Thursday, October 15.

Univision Network announced that its Los Angeles- produced entertainment show LAnzate, will premiere as a national program on Saturday, October 24, 2015.

By 2030, all of the nation’s population growth will come from the multicultural millennials of today, according to Nielsen’s recent report, “The Multicultural Edge.” These media-savvy, socially empowered “super consumers” are the imperative for both brands and publishers to understand. But where are brands supposed to invest their time and money to reach this highly influential and sometimes fickle audience?

There is a new book out by Michael Wolff called “Television is the New Television.” I have not read it yet,  but have seen various reviews of it.

By Gonzalo López Martí       LMMIAMI.COM

• How & why did the @Lelepons juggernaut happen?
• How did she become possibly the most important Hispanic influenceleb in the country even before she could drive a car, vote or drink alcohol (let alone buy it)?
• You still don’t know who Lele Pons is?
• Well, she’s on Vanity Fair’s New Establishment / Disrupters list.
• The other one is Jessica Alba and there are no Hispanic males featured on the list.

A part of its 2015 communication campaign, El Ojo de Iberoamérica launches a videogame in which ChinChin, the wrestling cholita, fights against four stars of regional and worldwide creativity.

For years, empowered consumers have held the upper hand when it comes to making purchasing decisions. But companies are fighting back.  by David Edelman and Marc Singer

Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, found AdReaction: Video Creative in a Digital World (AdReaction Video), a new report from Millward Brown that examines video use and creative response across screens and the impact for marketers.

A lot of the target focus and discussion today around Hispanic segments are on what I like to refer as the “middle market.” I use this term to group all of the fancy definitions used for Hispanics that have a little (or a lot) of two cultures in them: American (or I should probably say Anglo) and Hispanic culture. The fancy words to define this middle market include: biculturals, ambiculturals, transculturals, Americanos, etc. I welcome my readers to suggest a few more; some of these are actually cool and creative.  By Roberto Siewczynski, SVP, Group Director , Epsilon

Puerto Rico’s nearly decade-long economic recession has led to people leaving the island for the mainland in numbers not seen in more than 50 years, new Pew Research Center analysis of Census Bureau data has found.  By Jens Manuel Krogstad

Mexico has been a notorious laggard in mobile uptake when compared to Latin American neighbors. It is the only major market with less than 100% mobile connection penetration as reported by local telecom regulators. Still, smartphone adoption is growing fast.

Terra recently signed an agreement with Natcom to publish Natcom’s health, wellness, and lifestyle short-from content on Terra’s digital platforms.

Discovery en Español premiers SOBREVIVIR (#Sobrevivir), a captivating and visually spectacular six-part series that reveals the behavior of different species as they attempt to achieve the same goal: to survive and reproduce.

Univision Deportes announced the second annual Premios Univision Deportes (Univision Sports Awards).

Millions of Americans depend on OTC medicines to deliver relief for minor ailments. While most Americans surveyed report they understand the importance of reading the OTC label, many also report not paying consistent attention to it as a critical tool for the safe and responsible use of OTC medicines.