News

The EOSS is a research study of consumers with diverse backgrounds to better understand how Americans define happiness, success and financial accomplishment in their lives. The first phase of results reveal important findings on Hispanic attitudes.

The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence released “The IAB State of the Digital Video World,” a report that affirms the vital role that both mobile and programmatic play in digital video advertising around the world.

CPG companies are improving their understanding – and adoption – of digital disruption.

Tony Ruiz who was a partner of New York based The Vidal Partnership will become the Local Sales Manager of Telemundo’s WNJU-YV in New York/ New Jersey in October 2015.

Univision Communications (UCI) partnered with Verizon to feature in its go90 mobile first entertainment platform a mix of UCI’s entertainment, sports and video on demand (VOD) content.

NBC UNIVERSO announced as part of the celebration of Hispanic Heritage month the exclusive telecast of “Festival Internacional de Viña Del Mar 2015,” Latin America’s largest and longest-running music festival.

NBCUniversal Telemundo Enterprises’ Digital & Emerging Business announced a partnership with Telemundo News to develop the upcoming “Noticias Telemundo” app

Miami based Schwartz Media Strategies has named Katherine Doble as Director of Digital Media and Branding. 

The Interactive Advertising Bureau (IAB) has revealed the recipients of the eleventh annual IAB MIXX Awards at a dinner reception and celebration attended by leaders of the digital marketing and media world.

It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.

A few lucky brands and agencies own a place in popular culture forever because of their ability to find that one big idea. But that era is gone and the effort to get it back creates frustration between clients and agencies.

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released “Generation Z & Young Millennials: Mobile First on Campus,” a study conducted with Qriously that shows that smartphone screens should be the primary medium for reaching today’s college students – the first of Generation Z and last of the Millennial generation to enter young adulthood on campus.

You’re more likely to survive a plane crash than you are to click a banner ad. And you can research and buy virtually any product, at any time, from any touch point. This fundamental capability overrides the marketing funnel and reorders the priorities of media.

Jägermeister announced the continuation of it’s first-ever campaign developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, authenticity and cultural roots that both the iconic herbal liqueur and Latinos proudly share.

As managing director, strategy/creative, Velez will oversee the operations and staff of the Miami office while generating and nurturing new business leads and converting qualified leads to client partner relationships.

Aaron’s, Inc. is partnering with Univision Network’s “Despierta America” for its first “Despierta En Tu Nuevo Hogar” (Wake Up in Your New Home) contest that includes a grand prize package which will fill the winner’s home full of furniture, electronics and appliances valued at more than $24,000.

comScore, Inc. and Rentrak Corporation announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.

Refuel Agency, along with the National Newspaper Publishers Association (NNPA) and National Association of Hispanic Publishers (NAHP) announced the formation of a National Advertising Task Force to educate marketers on the benefit and importance of the African American and Hispanic newspaper market.

Asian immigrants are projected to make up a larger share of all immigrants, becoming the largest immigrant group by 2055 and making up 38% of the foreign-born population by 2065. (Hispanics will remain a larger share of the nation’s overall population.)

Being Mexican American is tough. Anglos jump all over you if you don’t speak English perfectly. Mexicans jump all over you if you don’t speak Spanish perfectly.  BY David R. Morse – President & CEO / New American Dimensions