News

Conrad named SVP Programming and Acquisitions at Univision

In his role of senior vice president, Programming & Acquisitions, Conrad will spearhead all sports programming, acquisitions and content development operations across Univision Deportes platforms

Loewenstein named SVP Strategy and Operations at Univision

Loewenstein will lead operations for sports, including strategic initiatives focused on the growth and profitability of Univision Deportes’ content offerings and improving the audience experience across platforms.

2015 Excellence In Multicultural Marketing Awards

NAMIC (National Association for Multi-ethnicity in Communications) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). 

The Pressure Is On for Mothers on Social Media

Women, including mothers, have been among the most active demographic groups on social media for some time, and marketers quickly recognized this. But many mothers feel stressed about their presence in the very places marketers are trying to reach them.

Mommy Blogging: Giving Up Or Growing Up?

Earlier this year, Heather Armstrong, the so-called Queen of the Mommy Bloggers, announced that she had begun to shift her attention away from blogging. The challenges of the job – from aggressive publishing schedules to demanding advertising contracts to concerns about her family’s safety – were resulting in what she called “a dangerous level of exhaustion and dissatisfaction.”  

Cash isn’t king

Companies looking to reward and motivate their employees with incentive awards need to focus on the total reward experience, and it frequently doesn’t include cash, according to a new study commissioned by the Incentive Marketing Association (IMA).

Escándalos premiering on Azteca America

Azteca America invites the public to look inside the cases that have scandalized society in Escándalos, a new television series developed around real-life events that shook the world; true-life scandals that come to the small screen with extraordinary performances and top-level production values. 

Celia to premiere on Telemundo

TELEMUNDO’s upcoming drama series “Celia” will premiere on Tuesday, October 13 at 8pm/7c.

2015 Top 50 Latin American Brands [REPORTS]

Millward Brown and WPP released  the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).

Millennials as America’s Most Ardent CSR Supporters, But Marked Differences Revealed Among This Diverse Generation [INSIGHT]

The study examines the unique attitudes, perceptions and behaviors of different Millennial segments, including the young Millennial, mature Millennial, Millennial female, Millennial male, affluent Millennial and Millennial mom.

Time Warner Cable Partners with Telemundo launch “Disfruta Aún Más”

Time Warner Cable (TWC) has partnered with Telemundo to launch a new Disfruta Aún Más campaign to communicate how TWC continues to enhance its products and services to help customers connect to what they love at home

Four Tips For Marketing Cars To Millennials

Coming of age in the Great Recession and burdened with unprecedented amounts of student loan debt, Millennials are known for delaying adulthood.

Mercedes named SVP Corporate Communications at Univision

Univision Communications Inc. (UCI) announced the promotion of Rosemary Mercedes to senior vice president, Corporate Communications, effective immediately. She will continue to be based in New York and report to Mónica Talán, executive vice president of Corporate Communications and Public Relations.

Government of Mexico Presents Alex López Negrete with Ohtli Award

Bestowed by the Government of Mexico to a leader outside of said country, the Ohtli celebrates the recipient’s commitment to lifting the Mexican or Latino community, along with their vision and impact.

Media2020: Five Marketing (Pipe)Dreams

It is fair to say that many of their 2020 wishes sound more like the stuff of dreams. It’s hard to see how, given current realities, any of the following will
become a reality.

2015 U.S. Mobile App [Report]

The report provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S.

The New (Micro) Leisure: Redefining Downtime In a Connected World

How has the way we work and, more importantly, the way we play changed?

Ad Execs Suffer Low Morale

The biggest challenge to talent retention in adland is poor morale, with over a third of respondents reporting low or dangerously low morale, according to the first annual Campaign US survey on morale in the advertising industry.

Losada joins FOX Deportes

Jesse Losada, one of the most renowned sports broadcasters in Hispanic television, joins FOX Deportes to serve as its play-by-play announcer for NFL and College Football and blow-by-blow announcer for Premier Boxing Champions.

Hispanic Women are Taking Charge among the Fastest-Growing Homebuying Demographic

The Hispanic population has become a catalyst for the U.S. housing market, and new data released today by Better Homes and Gardens® Real Estate and the National Association of Hispanic Real Estate Professionals® (NAHREP) shows that Hispanic women, in particular, are essential to unlocking this buying power, based on their perceived roles within the household.

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