News

Grupo Gallegos has named agency veteran Brenda Aguilar Schneider as Management Supervisor for JCPenney and other clients.

Truli Media Group, Inc. announced that the Hispanic evangelical community is expanding its influence on media and entertainment platforms.

For the American worker, Labor Day may arrive this year with an unusual level of reflection—on the changing nature of work itself.

U.S. companies are finally showing signs of integrating the surge in social media spending with their wider marketing strategies, while also outsourcing more of their social media marketing, a new survey finds.

Local TV stations around the country are looking forward to a banner year in 2016, when spending on political advertising is expected to soar. As a big fan of political commercials, I say: Bring ’em on.

Univision Communications Inc. (UCI) announced the debut of a new late night show, “Zona X” with the popular DJ Lobo at the helm.

The San Francisco Giants and broadcast partners NBC Bay Area, Telemundo 48 Area de la Bahia (KSTS) and CSN Bay Area will mark this year’s Hispanic Heritage Month with a first-time, live, Spanish- language telecast of a Giants’ game. 

Belia Jimenez has been named to Vice President of Corporate Research at Univision Communications Inc. (UCI).

Inspiration is driven through the marriage of emotion and hypothesis—and to date, computers are not capable of either one (at least not in the real world–they certainly do in the movies).   That’s why the age-old debate over “art vs. science” can never be won in advertising or marketing.  Both sides are necessary for success.

While the pursuit of great taste remains top of mind for all foodies, they are becoming more demanding and selective, and would rather experiment on their own instead of going to the restaurant.

Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices—both digital and traditional—according to May 2015 research. While many are tech-savvy, adults in the baby boomer demographic still typically do less with digital.

ESPN Deportes will offer exclusive coverage of 2015 FIBA Americas.

Univision Communications Inc. (UCI) and the Office of the Mayor of New York will recognize Mario Kreutzberger, better known as “Don Francisco,” with a street co-naming ceremony in New York City.

Multicultural marketing strategies will become increasingly important to brands looking to engage in a more culturally relevant and personalized manner. But despite rapid population growth and strong support for initiatives within marketing circles, CEO and board support falls far short, failing to assist marketer’s ability to prioritize and fully fund their efforts.

This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. That’s a higher figure than eMarketer forecast earlier this year.

Social media activity about live TV programming ebbs and flows as each program airs, signaling, according to recent research, how engaged the general audience is with what they’re watching.

The Interactive Advertising Bureau (IAB) released “IAB Digital Influence on Home Improvement Plans,” a custom analysis of Prosper Insights data, showing that U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads, with 22 percent saying these ads guide their purchases, compared to 12 percent of the general population.

MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network 100% owned and operated by media conglomerate RCN Television Group, and Meruelo Media, announced an enhanced partnership in Los Angeles and Houston.

In time for Hispanic Heritage Month, Sept. 15 – Oct. 15, Coca-Cola has launched a new video “Orgulloso De Ser.” The film “Orgulloso De Ser,” which translate to “Proud To Be,” explores family names and the pride surrounding them through personal stories shared on camera.

The history of the majority of Latinos born between 1980 and 2000 is greatly influenced by what was happening in their country of origin and their socio-economic circumstances. As many readers know most Hispanics in the US are of Mexican origin. By Felipe Korzenny