News

According to the study, 62 percent of respondents go straight to search engines when researching gifts for the holiday season and more than three-quarters of respondents look online for holiday shopping deals and discounts. They stay closer to home with the majority of respondents staying within 10 miles of where they live.

Burson-Marsteller has selected Miami Dade College’s (MDC) School of Entertainment & Design Technology (SEDT) as its partner to complement the capabilities of its Florida-based team by tapping SEDT’s extensive film production, radio and TV broadcasting, audio, graphic and Web design, photography and animation resources.

Facing growing pressure to innovate better, more and more C-level executives are scrutinizing their consumer research investments and asking some really tough questions

Univision News has entered into a partnership with Miami Dade College (MDC) to implement Fellowship and Internship programs in one of today’s fastest growing digital fields: animation and game development.

Through real-time social listening at Lopez Negrete’s proprietary Social Media Intelligence Center was able to map out social conversations, pinpoint dialogue drivers, and identify which artists and brands made the most waves in the social media sphere during the awards show that honored actors, musical artists, telenovelas and influencers.

According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in those markets!

Social media brand advocates can have a powerful influence on the purchase decisions of others, which makes it a promising tactic for companies to nurture them. Predictive analytics software can provide the necessary data to help companies locate the right influencers and craft engaging content that turns them into brand advocates.

Central American “Eco-Migrantes” Expected To Increase the Foreign-born Population Of Hispanics In the United States.  By Martin Vega, Senior Strategic Planner and Researcher / d expósito & Partners

In the CPG industry, generally-recognized failure rates for new product launches range from 60 percent to 80 percent.

Business should focus on people and purpose, not just products and profits in the 21st century according to Deloitte Touche Tohmatsu Limited’s (Deloitte Global) fourth annual Millennial Survey. This and other findings from the survey suggest businesses, particularly in developed markets, will need to make significant changes to attract and retain the future workforce.

The most elusive and valuable of all media measurement is an independent, reliable understanding of the people who consumed a piece of content – whether it be video, audio or text.

Easier said than done, right? It’s much easier for one person to commit to making behavioral changes and adopting a new technology to improve personal health. But getting an entire marketing organization to adopt a new technology or methodology and incorporate it into their day-to-day is much harder.

eMarketer estimates that this year, there will be 180.3 million social network users in the US, equating to nearly seven in 10 internet users and 56.1% of the country’s total population.

MEXICANAL celebrates its 10th anniversary this month.

Ruiz will oversee all aspects of station operations including Ad Sales, Marketing, News, Production and Promotions for Univision owned and operated television station, KUTH Univision 32, in Salt Lake City.

iHeartMedia announced the lineup for its iHeartRadio Fiesta Latina Presented by Sprint on Saturday, November 7, 2015. Jennifer Lopez, Don Omar, Marco Antonio Solis, Prince Royce, Wisin, Camila, Becky G, Fonseca, Voz de Mando and Pitbull will perform live at AmericanAirlines Arena in Miami.

NASCAR announced it has teamed up with Eugenio Derbez to collaborate on an original, full-length comedy movie.

Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more enriching and engaging experience.

Horizon Media announced the launch of a second stand-alone media agency network, Canvas Worldwide. The new media agency network, a joint venture between Horizon Media and global creative powerhouse INNOCEAN Worldwide, will officially launch in September 2015.

Political advertising is forecast to hit a record $11.4 billion in 2016, 20% more than the last comparable Presidential Election year of 2012. Adding what will be spent on next year’s contests in 2015, political advertising still holds a whopping $16.5 billion. See what the forecast looks like 2016 and beyond.